Showing results by author "Craig Cormick" in All Categories

In a land riven with plague, in the infamous Walled City, two families vie for control – the Medicis with their genius inventor Leonardo; the Lorraines with Galileo, the most brilliant alchemist of his generation.And when two star-crossed lovers, one from either house, threaten the status quo, a third, shadowy power – one that forever seems a step ahead of all of the familial warring – plots and schemes, and bides its time, ready for the moment to attack…

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.