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In this new biography of Abraham, Judaism's foundational figure, Anthony Julius offers an account of the origins of a fundamental struggle within Judaism between skepticism and faith, critique and affirmation, thinking for oneself and thinking under the direction of another. Julius describes Abraham's life as two separate lives, and as a version of the collective life of the Jewish people.

The late republic (from about 133BCE) was characterized by civil discontent, with three Servile Wars, two attempted coups, a Social War between Rome and Italian allies, and endless conflict. We begin in 110-106BCE with two speeches railing against the fixed social order and corruption of the highborn, as well as the scorn poured on those of lower birth.

With humor, wit, and undeniable insight, Julius unpacks 20 profound lessons every honest marketer needs. Dive deep into the psyche of your audience, understand the art of persuasion, and build campaigns that not only convert, but also foster trust and lifelong loyalty. For anyone who's ever chuckled at that "too-good-to-be-true" email pitch, this audiobook will resonate, inspire, and redefine the way you view marketing. In a world overflowing with fleeting attention, Anthony Julius offers a fresh perspective, challenging marketers to not just capture eyes, but win hearts.