Showing results by narrator "Randye Kaye" in All Categories

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Her family's cottage on the New Jersey shore was a place of freedom and innocence for Julie Bauer - until her 17-year-old sister, Isabel, was murdered. It's been more than 40 years since that August night, but Julie's memories of her sister's death still shape her world. Now someone from her past is raising questions about what really happened that night. About Julie's own complicity. About a devastating secret her mother kept from them all.

Whether you're starting a business from scratch or in an existing company facing new threats, this audiobook offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on and help it thrive long into the future.

The story of Dr. Mary T. Newport's discovery and use of medium-chain fatty acids, which act like alternative fuel in the Alzheimer's brain, to aid her beloved husband, Steve, created such a stir when the first edition was published in 2011 that a second edition was needed to reflect the most recent developments. Dr. Newport brings the story of Steve's progress up to date and details the most recent research on a variety of topics, including possible causes of Alzheimer's and how infection, inflammation, and genetic makeup may affect an individual's response to fatty acid therapy.

Have you ever thought about praying for your future husband? Will it make a difference? There's only one way to find out . . . From when we were small girls, most of us dream of "The One" - our future husband. We think about what it would be like to be a bride. We wonder who that special guy is and when we'll find him. The great news is that what you do now can make a difference in your life and the life of your future husband! Authors and good friends Robin Jones Gunn and Tricia Goyer believe God answers women's prayers for husbands.

Nothing can beat the feel of the warm sun on your back, the gentle wind in your hair, and a swaying deck under your feet. If you long to take to the open water and sail wherever the wind takes you, you'll find everything you need to know in Sailing For Dummies. This friendly guide offers information for beginning and intermediate captains. Discover everything you need to know to confidently navigate your vessel through whatever waters—rough or smooth—you may encounter.

In Addiction to Love, recovering love addict Susan Peabody explains the variety of ways this disorder plays out, from the obsessively doting love addict to the addict who can't disentangle from an unfulfilling, dead-end relationship. Peabody provides an in-depth and easy-to-follow recovery program for those suffering from this unhealthy and often dangerous addiction and explains how to create a loving, safe, and fulfilling relationship.

The Value of Everything argues that American companies have for too long been valued according to the amount of wealth they capture for themselves rather than for the value they create for the economy. In fact, Pfizer, Amazon, and other companies are actually dependent on public money, spend their resources on boosting share prices and executive pay, and reap ever-expanding rewards without offering the market value.

Trust is essential to all relationships, but knowing how to build and maintain it remains elusive. Drawing from three decades of research and consulting, trust experts Dennis and Michelle Reina provide a comprehensive roadmap for creating lasting trust in any relationship.

What if the house of your dreams is the home you have? Meet Melissa Michaels, creator of the popular blog The Inspired Room and the best contentment coach you'll ever meet. With humor and candor, Melissa reveals how to transform your rooms (and your life) from plainly livable to fabulously lovable.

Sexual addictions and compulsive sexual behavior are growing societal problems, with as many as three to six percent of the world population affected. Your Sexually Addicted Partner shatters the stigma and shame that millions of men and women carry when their partners are sexually addicted. They receive little empathy for their pain, which means they suffer alone, often shocked and isolated by the trauma.

Susan Forward draws on real-life voices and stories of both women and men struggling to free themselves from the frustrating, hurtful, and infuriating relationships with their toxic in-laws. Dr. Forward offers you highly effective communication and behavioral techniques for getting through to partners who won't or can't stand up to their parents. Next, she lays out accessible and practical ways to reclaim you marriage from your in-laws. She shows you what to say, what to do, and what limits to set. If you follow these strategies, you will find some peace in your relationship with them.

This book explains how wielding power affects your emotions and decision making and helps you avoid the traps that lead to negative consequences. With the latest psychological research and practical advice from leading experts, you'll learn how to use soft power to persuade others, fix unhealthy power dynamics in your team, use compassion to connect better with others, and remain ethical in your choices and actions.

Every leader will agree that managing people is challenging and growing more complex. Since The Big Book of HR was first published, dramatic changes have taken place in the workplace and the workforce. This tenth anniversary edition incorporates discussions and reflections on these changes which are useful for any business owner, manager, or HR professional.

Geeky Pedagogy is a funny, evidence-based, multidisciplinary, pragmatic, highly accessible guide to the process of learning and relearning how to be an effective college teacher. It is the first college teaching guide that encourages faculty to embrace their inner nerd, inviting listeners to view themselves and their teaching work in light of contemporary discourse that celebrates increasingly diverse geek culture and explores stereotypes about super-smart introverts.

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

Through stories from her practice, Claire Lerner shows parents how making critical mind-shifts - seeing their children's behaviors through a new lens - empowers parents to solve their most vexing childrearing challenges. This process puts parents back in the driver's seat, where they belong, and where their children need them to be.

Following the 2008 financial crisis, the Federal Reserve's monetary policy placed much greater focus on stabilizing the market than on helping struggling Americans. As a result, the richest Americans got a lot richer while the middle class shrank and economic and wealth inequality skyrocketed. In Engine of Inequality, Karen Petrou offers pragmatic solutions for creating more inclusive monetary policy and equality-enhancing financial regulation as quickly and painlessly as possible.

In Making Tough Decisions About End-of-Life Care in Dementia, Dr. Anne Kenny, a skilled palliative care physician, describes how to navigate the difficult journey of late-stage dementia with sensitivity, compassion, and common sense. Combining her personal experience caring for a mother with dementia with her medical expertise in both dementia and end-of-life care, Dr. Kenny helps the listener prepare for a family member's death while managing their own emotional health.

In an all too familiar scenario, played out in millions of homes every day, children who grow up in addictive families abide by certain rules: don't talk, don't trust, don't feel. The rigid survival roles and youthful coping behaviors they take on, such as the responsible child, the adjuster, the placater, and the acting-out child can eventually contribute to problems of depression, loneliness, and addiction in adulthood.