Showing titles in Neuroscience & Neuropsychology

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Whether you're a student of psychology or you're just interested in the workings of the brain, Mini Psychology offers a window onto the fascinating mysteries of the human psyche, covering everything from how our memories are formed to why some people are so resistant to change. Focusing on the curious stories behind the abstract theories, it explains the major ideas and names you need to know - and invites you to shine a light on your own inner life.

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

Whether you’re dealing with specific problems such as depression or anxiety or even just find yourself coming to a negative state regularly, then you will benefit from what this audiobook teaches you. This audiobook is made in a way to give you the fundamentals you need and take them on board in your everyday life. The goal is to kill negativity and any negative psychological conditions so you can start living a happier life that will be life-changing.

In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning - in fact, there's a part of our brains, which scientists have coined "the seeking system", that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague's name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn't; how it can be tricked, trained, or improved; and what changes with time. In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory.

PDA - Ein noch weitgehend unbekanntes Profil im Autismusspektrum in deutschsprachigen Ländern.

In The Science of Social Intelligence, you'll have over 30 studies, new and old, broken down in a way that answers the question, "How can I use this science in my everyday life?" Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person's anecdotal advice of what works.

Many people don’t understand what critical thinking is. Moreover, not all the ones that do, apply it in their daily lives. Politics, the media, and so many other aspects of society show how small the number is of people who use their brains. Critical thinking means, among others, that you look at multiple sides of a controversial topic, that you can stay objective and put away your biases until you have reached a firm conclusion based on verifiable facts. This skill is highly valuable in job interviews, relationships, and everyday life.

Wij mensen lopen het risico om foute ideeën op een slimme manier te rationaliseren. En zo graven we onszelf steeds dieper de denkput in. Hoe komt dat nu eigenlijk? En hoe voorkomen we dit? Kritisch denken komt niet van nature. Een blind proces van natuurlijke selectie heeft ons opgezadeld met een brein dat uitermate feil- en kwetsbaar blijkt voor foute ideeën, ondanks de indrukwekkende prestaties die het dagelijks levert. Helder denken is een vaardigheid die verworven dient te worden.

What if the key to becoming unstoppable isn't something you find—but a story you write? Science has revealed a profound truth: you are the narrative you create about yourself. This isn't just positive thinking—neuroscience confirms that your internal storytelling directly impacts your mental health, physical wellbeing, and creative potential. When fear and stress drive your narrative, even brilliant dreams become roadblocks.

Success isn't just about talent or intelligence—it requires a powerful mindset and unwavering willpower. In Do The Hard Things First: Master Self-Control, renowned Personal Development Leader and Mindset Optimization Strategist, Scott Allan, presents a proven framework to overcome immediate gratification, conquer compulsive behavior, and cultivate the habits of self-control.

Learn what decreases your happiness hormone (known as serotonin) and what happens when it is low. Find out the facts when it comes to serotonin and serotonin syndrome. Learn how serotonin works as a pain reliever. Learn the effects that serotonin has on anxiety and weight-loss. Discover the functions of cortisol and what it does to the body, learn how to balance, instead of removing, this hormone. Hear about the advantages and disadvantages, and learn what the signs of high or low cortisol are, so you can live a happier, healthier life.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

Anxiety is natural. Calm is learned. If you didn’t learn yesterday, you can learn today. It’s not easy, of course. Once your natural alarm system is triggered, it’s hard to find the off switch. Indeed, you don’t have an off switch until you build one. Tame Your Anxiety shows you how. Listeners learn about the brain chemicals that make us feel threatened and the chemicals that make us feel safe. You’ll see how your brain turns on these chemicals with neural pathways built from past experience, and, most important, you discover your power to build new pathways.

Getting a good night’s sleep on a regular basis is essential to living a happy and healthy life, but why is it harder for some of us than others? How do our sleeping patterns change throughout our lives, and what are the long-term effects for bad sleepers? These are the types of questions that jump into every person’s head while they toss and turn, unable to ‘drop off’.

Repleto de histórias reais, insights surpreendentes e dicas práticas, este é um audiolivro irresistível para quem deseja conversar melhor, criar vínculos mais profundos e viver relações mais ricas e verdadeiras.

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

Mit einfachen Bio-Hacks zu mehr Erfolg und Wohlbefinden: sechs körpereigene Antreiber, mit denen Sie im Handumdrehen Ihr Leben verbessern. Wer kennt das nicht: Ein wichtiger Termin steht bevor, aber vor lauter Aufregung bringen Sie keinen klaren Gedanken zusammen. Die Botenstoffe im Körper sind falsch eingestellt, statt sympathisch und kompetent kommen Sie gestresst und fahrig herüber, und so hilft nur ein falsches Lächeln.

Do you wonder how much more you could achieve if you honed your mental muscles and this amazing tool—your brain—in the right way? Our brains drive our bodies and almost everything about our lives, from our moods to our daily habits and our overall success and health, but we often haven’t the faintest clue how to make them work at their best for us.