Showing results by publisher "W. F. Howes Ltd" in Brain & Nervous System

Robert McCrum was 42 when he suffered a massive stroke which left one side of his body paralysed, his speech drastically impaired and his sense of himself radically altered. My Year Off traces McCrum's gruelling recovery as he regains sensation and begins to come to terms, with the help of his family, with what can and cannot be recovered after a grave injury. It is a moving remonstrance against human frailty and a vital and insightful exploration of hope, despair, determination and, ultimately, love.

Nearly seven million Americans live with Alzheimer's disease, a tragedy that is already projected to grow into a $1 trillion crisis by 2050. While families suffer and promises of pharmaceutical breakthroughs keep coming up short, investigative journalist Charles Piller's Doctored shows that we've quite likely been walking the wrong path to finding a cure all along - led astray by a cabal of self-interested researchers, government accomplices, and corporate greed.

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking