Showing results by publisher "Matrix Digital Publishing" in Education & Learning

For eight years between 1998 and 2006, Luke Johnson wrote a regular column as "The Maverick" in The Sunday Telegraph. His short, pithy essays tackled subjects ranging from rich lists to bankrupt companies, from high finance to investment techniques, from philanthropy to trophy wives, bringing a practitioner's eye to the commercial world and the people in it.

Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five?

Time is a wasting asset because once it has been spent, it can never be retrieved. There is no such thing as a refund and the only re-runs are the ones that might be shown on the television. Everyone is under more pressure these days: the pace of life is faster and individuals are being asked to work longer hours, sometimes with damaging consequences to their health and private life. Good time management is essential.

This easy step by step guide will show you: how to make meetings more effective; how to get meetings off to the right start; how to get difficult messages across; how to encourage participation; how to manage conflict in meetings; how to set agendas and keep the meeting focused; whether or not to call a meeting; and the alternatives to meetings.

Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.

Making a presentation strikes fear into many hearts. It ranks alongside going to the dentist or being put into a cage with a hungry lion or two! Wherever it sits along the fear scale for you, this guide is designed to get through it if not actually reaching the point of enjoying giving a presentation. This guide includes: how to research and prepare a presentation; how to structure a presentation; how to manage information overload; how to use scripts, prompts, visual aids, and handouts; and more.