Showing titles in History & Culture

The Fascinating History of GPS: How a Cold War Invention Changed the Way We Navigate the World by Revin Laxtor is a captivating exploration of one of humanity’s most transformative achievements—the Global Positioning System. In an age where a simple blue dot on a smartphone can guide us effortlessly across continents, it’s easy to forget how recently this technology was born and how profoundly it has reshaped our world. This book takes readers on a remarkable journey through time, science, and ingenuity, revealing how a Cold War innovation became the invisible force powering modern life.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Algo novo entrou em nosso mundo de novembro de 2022 - a primeira IA de uso geral que poderia se passar por um ser humano e realizar o tipo de trabalho criativo e inovador que somente os humanos poderiam fazer anteriormente. O professor de Wharton, Ethan Mollick, entendeu imediatamente o que o ChatGPT fez: depois de milhões de anos sozinhos, os humanos desenvolveram um tipo de cointeligência que poderia aumentar, ou mesmo substituir, o pensamento humano.

The dark horse of the New World Order was never Communism, Socialism or Fascism: It has always been Technocracy! Started in the 1930s, re-introduced by the Trilateral Commission in 1973 as the “New International Economic Order,” Technocrats have staged a sweeping coup d’état in plain sight in Washington, DC. during the Trump presidency. The Dark Enlightenment wants to turn us into a monarchy. Tokenization is flipping us into an asset-based economic system where you “will own nothing”. AI is shoving us into a digital Gulag.

A rollicking, enlightening examination of humanity’s changing relationship to creativity, written from the perspectives of the Greek Muses. The thing that sets humans apart from other animals is our ability to create, to imagine how one thing could become something else. For millennia, art and...

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become...

In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution - and an unsettling vision of what comes next.

Designers & Dragons: The ‘00s is a comprehensive picture of the new resurgence of the RPG industry. This 2nd edition expands the original single book into a series of four–beginning with the ’70s and ending with the ’00s–and we’ve added over tens of thousands of new words to this final and most updated volume. Take an inside look at d20 companies, watch the growth of new titans like Paizo Publishing, and learn about the growth of indie presses like Evil Hat Productions. Regardless of your gaming background, Shannon Appelcline’s meticulously researched history won’t disappoint.

Most of us spend a significant part of the day in front of a screen. Our work and social lives play out through our computers, tablets and phones: on email, social media, video conference calls and gaming servers. But what is all this screen time doing to our health, our sleep, and our relationships? Professor Pete Etchells studies the way we use screens, and how they can affect us. In UNLOCKED, he delves into the real science behind the panic about our alleged device addiction and withering attention spans. 

GitOps and Kubernetes introduces a radical idea - managing your infrastructure with the same Git pull requests you use to manage your codebase. In this in-depth tutorial, you’ll learn to operate infrastructures based on powerful-but-complex technologies such as Kubernetes with the same Git version control tools most developers use daily. With these GitOps techniques and best practices, you’ll accelerate application development without compromising on security, easily roll back infrastructure changes, and seamlessly introduce new team members to your automation process.

'More than just a memoir. A manifesto for a whole way of thinking' Daily Mail 'An idiosyncratic and gripping memoir about his life and the indomitable career of the Cube' Observer 'The rise and enduring power of the world's most popular puzzle toy . . . Cubed is less a memoir than a chronicle of...

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

The fascinating story of how NASA sent humans to explore outer space, told through a treasure trove of historical documents--publishing in celebration of NASA's 60th anniversary and with a foreword by Bill Nye "An extremely useful and thought provoking documentary journey through the maze of...

“A compelling new biography… [The Greatest Capitalist Who Ever Lived] spins the Watsons into near-Shakespearean figures, as if ‘Succession’ were set in the era of ‘Mad Men’.”​ ―The New York Times Book Review Editors' Choice The enduring story of Thomas Watson Jr.—a figure...

Written in his early 60s, Tesla looks back on the events that shaped his life as the inventor of our modern world. Like many exceptional artists, scientists, and engineers, Tesla's senses and intellect worked on a higher level, which often afflicted him physically. Yet, he overcame, and used his special abilities and strong educational background to make electricity the servant of man.

The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world -- those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the...

Recoding History: The Audacious Women Who Shaped Our Digital World is an immersive look into the lives of some of computer history's most ingenious and audacious women. Pulling from the Computer History Museum’s archives and hosted by Reshma Saujani, the founder of Girls Who Code, listeners will learn and laugh along with these great minds as they recount their stories in their own words.

Evocatively read by the author, Tom Chatfield. 'Powerful, profound and completely engrossing, a meditation on not only technology but also history, culture, ideas, ethics, psychology and, above all, what it means to be human.' – Michael Bhaskar, co-author of The Coming Wave Wise Animals...

“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our...