Showing titles in History & Culture

Unlock the future of customer service with AI. Building a Smart Customer Service System with AI: From Chatbots to Personalized Support is a comprehensive guide that shows businesses how to leverage artificial intelligence to transform their customer support operations.

Brought to you by Penguin. In a world captivated yet bewildered by artificial intelligence, spiritual icon Deepak Chopra explores AI's untapped potential to unlock the mystery of consciousness, positioning AI not as a threat, but as a powerful catalyst for personal and spiritual growth. Digital...

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

July 1967: At the Moscow Air Show, the Soviets unveiled six new state-of-the-art aircraft. From among this lineup of new fighters and interceptors stood the Mikoyan-Gurevich MiG-25 - purportedly capable of outrunning and outmaneuvering any aircraft in NATO’s inventory. Yet even before its public appearance in Moscow, the MiG-25 had been a grave concern for Western analysts.

A global tour of energy--the builder of human civilization and also its greatest threat. Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage...

A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system. Why were these particular people able to identify problems, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them into reality?

Do you need help navigating the rapidly evolving world of AI? This guide is designed to help you unlock the game-changing potential of artificial intelligence, no matter your starting point, with hands-on and interactive learning techniques. You're not alone if you're curious about AI but feel overwhelmed by the flood of information and lost in technical jargon, wondering how AI could impact your life or career. Many beginners face the same challenges. In fact, recent surveys show that over 60% of those interested in AI feel intimidated by its complexity.

Throughout 2017, John Crace, The Guardian's parliamentary sketch writer, watched Prime Minister Theresa May's efforts to remain strong and stable - and, indeed, Prime Minister. He coined the term Maybot for her malfunctioning public appearances. And now, in this edited collection of his unremittingly witty sketches, he tells the full story of Theresa May's turbulent first year in Westminster. 

If you want to avoid getting hacked, having your information spread, and discover the world of ethical hacking then pay attention.... Two manuscripts in one audiobook: Cybersecurity: An Essential Guide to Computer and Cyber Security for Beginners, Including Ethical Hacking, Risk Assessment, Social Engineering, Attack and Defense Strategies, and Cyber-Warfare, Ethical Hacking: The Ultimate Beginner’s Guide to Using Penetration Testing to Audit and Improve the Cyber-Security of Computer Networks, Including Tips on Social Engineering.

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

A web API is an efficient way to communicate with an application or service. However, this convenience opens your systems to new security risks. API Security in Action gives you the skills to build strong, safe APIs you can confidently expose to the world.

An illustrated history of American innovators—some well known, some unknown, and all fascinating—by the author of the bestselling The American Century. The real inventor of the steam engine. The creator of the bra. The man who invented modern banking. The creator of the computer operating...

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

Discover a new and hopeful path forward as you consider your family's approach to social media, screen time, and technology. We've all heard the mind-boggling statistics about technology and social media use. The numbers don't lie; our obsession with smartphones and social media is slowly...

Screens are everywhere. Kids spend an average of seven and a half hours on digital devices every day, not including when they're in school. The impacts of this are profound, and yet cutting screen time can seem impossible in today's world.

A rollicking, enlightening examination of humanity’s changing relationship to creativity, written from the perspectives of the Greek Muses. The thing that sets humans apart from other animals is our ability to create, to imagine how one thing could become something else. For millennia, art and...

Bond—James Bond. In the 80s and 90s, the debonair superspy's games failed to live up to the giddy thrills of his films. That all changed when British studio Rare unleashed GoldenEye 007 in 1997. In basements and college dorms across the world, friends bumped shoulders while shooting, knifing, exploding, and slapping each other's digital faces in the Nintendo 64 game that would redefine the modern first-person shooter genre and become the most badass party game of its generation.

In Signal Beyond Speech, A. J. Salara invites listeners into a provocative inquiry at the edge of consciousness, cognition, and communication. This is not a book about artificial intelligence in the usual sense—it is a philosophical reflection on the nature of intelligence itself, and the possibility of perceiving it beyond the limits of symbols, syntax, and structured language.

What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the emergence of platform capitalism. This book critically examines these new business forms.