Showing titles in History & Culture

“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our...

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Este no es un libro de oráculos o vaticinios, sino las reflexiones de dos autores que consideran que estar informados es la mejor forma de navegar la indefectible ola de la inteligencia artificial. En una conversación tan lúcida como estimulante, el neurocientífico superventas Mariano Sigman y el emprendedor Santiago Bilinkis repasan el origen, las utilidades y los riesgos de esta tecnología.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we...

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

Recoding History: The Audacious Women Who Shaped Our Digital World is an immersive look into the lives of some of computer history's most ingenious and audacious women. Pulling from the Computer History Museum’s archives and hosted by Reshma Saujani, the founder of Girls Who Code, listeners will learn and laugh along with these great minds as they recount their stories in their own words.

You've tried AI. You typed a prompt, got a generic response you'd never show your boss, and spent more time fixing the output than it would have taken to do the work yourself. The problem isn't the technology, and it isn't you. The problem is simple: this technology is advancing so fast that nobody taught you how to communicate with AI at the level your work demands. Most AI books hand you prompt lists that expire or offer beginner content you could find for free online, instead of teaching you how to "speak machine." The Prompt Hero Method is different.

Chaos and order clash in this riveting exploration of crime and punishment on the Internet. Once considered a borderless and chaotic virtual landscape, the Internet is now home to the forces of international law and order. It's not just computer hackers and cyber crooks who lurk in the dark corners of the Web - the cops are there, too. In The Internet Police, Ars Technica editor Nate Anderson takes readers on a behind-the-screens tour of landmark cybercrime cases, revealing how criminals continue to find digital and legal loopholes even as police hurry to cinch them closed.

If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put it on the shelf, lend it to a friend, or sell it at a garage sale. But is the same thing true for the eBooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your eBook vendor can delete the book from your device without warning or explanation - as Amazon deleted Orwell's 1984 from the Kindles of surprised readers.

When twelve-year-old Alex receives an old tin robot in the post, the note from his grandfather simply reads: ‘This one is special’. But as strange events start occurring around him, it doesn’t take Alex long to suspect that the small toy is more than special; it might also be deadly. Just...

Digital technology definitely shapes us. But once we learn how it does so, we can make good decisions for our ourselves and our children.

Alan Turing can be regarded as one of the greatest scientists of the 20th century. But who was Turing, and what did he achieve during his tragically short life of 41 years? Best known as the genius who broke Germany's most secret codes during the war of 1939-45, Turing was also the father of the modern computer. Today, all who 'click-to-open' are familiar with the impact of Turing's ideas. Here, B. Jack Copeland provides an account of Turing's life and work, exploring the key elements of his life-story in tandem with his leading ideas and contributions.

Within a few years, humans will be able to voyage to Mars. SpaceX is at the forefront of companies already building fleets of spaceships to make interplanetary travel as affordable as Old-World passage to America – to the New World. We will settle the red planet, transforming its raw materials into resources and tackling the challenges that await us, creating a new frontier for humankind. Dr Robert Zubrin explains how populous Martian city-states will emerge, producing their own air, water, food, power and more. How they must be beautiful to attract settlers, and what that might look like.

From a long-term planning lead for the Mars Exploration Rover Project comes this vivid insider account of some of NASA’s most vital and exciting missions to the Red Planet, illustrated with full-colour photographs—a wondrous chronicle of unprecedented scientific discovery and the search for...

Nikola Tesla was a bundle of contradictions - a consummate showman and a private recluse; a man of science addicted to self-promotion; a prolific inventor of technologies that made other people’s fortunes. Tesla made giant leaps in the technology of electrical supply, X-rays, radio remote control, and wireless electrical transmission. He embodied the aspirations and the contradictions of an age of innovation that seemed to have the future firmly in its grasp. Then as now, he attracted cranks and visionaries in equal number.

'As AI continues to evolve, one of the most talked-about and impactful advancements across industries is Agentic AI. But what exactly is Agentic AI, and why does it matter so much to businesses and individuals right now?' Agentic AI goes beyond simply automating tasks. It can plan, make decisions, take action, and adapt to new information. AI agents are capable of collaborating with other agents, systems, and people—reshaping how work gets done and how value is created. The rise of these digital workers will have a profound effect on industries, roles, and organizations of all sizes.

Near the end of the Apollo 15 mission, David Scott and fellow moonwalker James Irwin conducted a secret ceremony unsanctioned by NASA: they placed on the lunar soil a small tin figurine called The Fallen Astronaut, along with a plaque bearing a list of names. By telling the stories of those sixteen astronauts and cosmonauts who died in the quest to reach the moon between 1962 and 1972, this book enriches the saga of humankind's greatest scientific undertaking, Project Apollo, and conveys the human cost of the space race.

Cohen shows how smart guys like Jeff Bezos, Peter Thiel, and Mark Zuckerberg fell in love with a radically individualistic ideal and then mainstreamed it. With these very rich men leading the way, unions, libraries, public schools, common courtesy, and even government itself have been pushed aside to make way for supposedly efficient market-based encounters via the Internet. Donald Trump's election victory was an inadvertent triumph of the "disruption" that Silicon Valley has been pushing. A society that belittles civility, empathy, and collaboration can easily be led astray.

Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley - replete with sprawling office parks, sky-high rents, and countless self-made millionaires - is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies’ influence continues to grow, The Big Score chronicles how they began.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.