Showing results by publisher "W. F. Howes Ltd" in Consumer Behavior & Market Research
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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Overall7
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Performance5
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Story5
The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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amusing with errors
- By Richard Tol on 05-05-24
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-21
- Language: English
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£10.97 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Brainjacking
- The Science of Influence and Manipulation
- By: Brian Clegg
- Narrated by: Keith Wickham
- Length: 8 hrs and 25 mins
- Unabridged
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Overall1
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Performance1
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Story1
Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking
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dull
- By GRAHAM on 28-11-24
Preview -
Brainjacking
- The Science of Influence and Manipulation
- Narrated by: Keith Wickham
- Length: 8 hrs and 25 mins
- Release date: 07-11-24
- Language: English
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£14.09 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Why Nudge?: The Politics of Libertarian Paternalism
- The Storrs Lectures
- By: Cass R. Sunstein
- Narrated by: William Hope
- Length: 4 hrs and 56 mins
- Unabridged
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Overall0
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Performance0
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Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues.
Preview -
Why Nudge?: The Politics of Libertarian Paternalism
- The Storrs Lectures
- Narrated by: William Hope
- Length: 4 hrs and 56 mins
- Release date: 21-06-24
- Language: English
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£11.89 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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