Showing titles in Consumer Behavior & Market Research
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Matthew Dixon, Brent Adamson, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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Overall25
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Performance21
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Story21
From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive...
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great book for salespeople
- By LB on 18-10-23
Preview -
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 20-10-16
- Language: English
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£8.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall1
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Performance1
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Story1
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Preview -
Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-23
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance7
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Story7
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...
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I don't often take the time to review a book
- By Kindle Customer on 19-05-25
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Release date: 11-12-24
- Language: English
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£14.04 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Overall5
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Performance5
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Story5
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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no pdf !!?
- By RonJ on 21-06-25
Preview -
The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Release date: 08-02-24
- Language: English
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall18
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Performance14
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Story14
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...
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Waste of time
- By Mik on 28-05-25
Preview -
The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 20-09-22
- Language: English
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£11.34 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Choice Factory
- 25 behavioural biases that influence what we buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall162
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Performance131
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Story130
Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a...
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Outstanding...
- By Stephen Conway on 24-01-21
Preview -
The Choice Factory
- 25 behavioural biases that influence what we buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 25-07-25
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall262
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Performance207
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Story205
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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very useful read
- By John Gould on 02-08-15
Preview -
The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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£7.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- By: Wayne McCulloch
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Unabridged
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Overall5
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Performance5
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Story5
Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Informative and easy to listen
- By Cutelittleteacup on 30-12-23
Preview -
The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Release date: 06-12-21
- Language: English
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£13.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Overall0
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Performance0
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Story0
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
Preview -
Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-23
- Language: English
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£16.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall15
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Performance13
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Story13
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
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Helpful CX Introduction, annoying listen.
- By Nathan on 14-05-24
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release date: 03-03-20
- Language: English
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£11.34 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- By: Nick Anderson
- Narrated by: Barry Dean Evans
- Length: 2 hrs and 16 mins
- Unabridged
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Overall1
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Performance1
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Story1
You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.
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Great book!
- By redwasp on 30-12-19
Preview -
The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Narrated by: Barry Dean Evans
- Length: 2 hrs and 16 mins
- Release date: 30-05-19
- Language: English
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£8.91 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall201
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Performance172
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Story170
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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More for established corporates, terrible reading
- By stryder on 25-07-16
Preview -
How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-14
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- By: Robert Wachter
- Narrated by: Benjamin Wachter
- Length: 11 hrs and 7 mins
- Unabridged
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Overall40
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Performance34
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Story32
While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.
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Watcher report
- By Katie Brownless on 01-07-16
Preview -
The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Narrated by: Benjamin Wachter
- Length: 11 hrs and 7 mins
- Release date: 27-03-15
- Language: English
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£15.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Culture Code
- An Ingenious Way to Understand Why People Around the World Live and Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Overall46
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Performance39
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Story38
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Focus on America
- By Alex bowditch on 04-12-25
Preview -
The Culture Code
- An Ingenious Way to Understand Why People Around the World Live and Buy As They Do
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Release date: 23-08-07
- Language: English
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£12.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall101
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Performance85
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Story85
Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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This book does exactly what is says on the tin !!!! (Very well read)
- By Mr. Stephen S. Alderman on 01-04-21
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 01-10-19
- Language: English
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£15.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Velvet Rope Economy
- How Inequality Became Big Business
- By: Nelson D. Schwartz
- Narrated by: Jason Culp
- Length: 12 hrs and 33 mins
- Unabridged
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Overall1
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Performance1
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Story1
From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side. In...
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The Velvet Rope Economy
- How Inequality Became Big Business
- Narrated by: Jason Culp
- Length: 12 hrs and 33 mins
- Release date: 03-03-20
- Language: English
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£18.79 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Overall56
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Performance48
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Story48
Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Interesting perspective
- By rvegmen on 18-06-16
Preview -
Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-13
- Language: English
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£11.29 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Decoded
- The Science Behind Why We Buy (2nd Edition)
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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Overall4
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Performance3
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Story3
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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A very good book, a very bad production
- By magneticboy on 14-12-22
Preview -
Decoded
- The Science Behind Why We Buy (2nd Edition)
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-22
- Language: English
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£14.37 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Social Media Marketing Workbook: How to Use Social Media for Business
- 2026 Marketing - Social Media, SEO, & Online Ads Books
- By: Jason McDonald
- Narrated by: Caden Sader
- Length: 15 hrs and 42 mins
- Unabridged
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Overall0
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Performance0
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Story0
Social Media Marketing. 2026 updated Edition. Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. 2026 Updated Edition – Fully updated content, including a new chapter on “Marketing Basics,” continued analysis of TikTok, and revisions covering LinkedIn, Facebook, and other major platforms. Read the Reviews – Compare the real reviews of this book to those of other social media marketing books.
Preview -
Social Media Marketing Workbook: How to Use Social Media for Business
- 2026 Marketing - Social Media, SEO, & Online Ads Books
- Narrated by: Caden Sader
- Length: 15 hrs and 42 mins
- Release date: 11-03-26
- Language: English
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£22.89 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Change
- How to Make Big Things Happen
- By: Damon Centola
- Narrated by: James Fouhey
- Length: 9 hrs and 50 mins
- Unabridged
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Overall18
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Performance17
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Story17
Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.
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Evidenced based behavioural change strategies
- By orla on 03-08-24
Preview -
Change
- How to Make Big Things Happen
- Narrated by: James Fouhey
- Length: 9 hrs and 50 mins
- Release date: 21-01-21
- Language: English
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£14.35 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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