Showing titles in Consumer Behavior & Market Research
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Tools and Weapons
- The Promise and the Peril of the Digital Age
- By: Brad Smith, Carol Ann Browne
- Narrated by: Brad Smith, Carol Ann Browne
- Length: 11 hrs and 11 mins
- Unabridged
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Overall49
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Performance41
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Story42
From Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitisation of everything accelerates. In Tools and Weapons, Brad Smith takes us behind the scenes on some of the biggest stories to hit the tech industry in the past decade. From Edward Snowden's NSA leak to the NHS WannaCry ransomware attack, this book is essential listening to understand what's happening in the world around us.
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Mainstream views
- By Mr on 18-02-20
Preview -
Tools and Weapons
- The Promise and the Peril of the Digital Age
- Narrated by: Brad Smith, Carol Ann Browne
- Length: 11 hrs and 11 mins
- Release date: 10-09-19
- Language: English
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£14.35 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- By: Robert Cialdini, María Serrano Giménez - translator
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Unabridged
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Overall1
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Performance1
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Story1
La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Release date: 08-06-23
- Language: Spanish
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£12.95 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Overall42
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Performance21
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Story20
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...
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Witty, funny and utterly compelling
- By Kevin on 23-12-12
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Release date: 10-08-10
- Language: English
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£11.49 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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Overall1
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Performance1
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Story1
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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The Jackpot
- By Paulli- on 31-03-25
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 30-06-23
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Overall16
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Performance13
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Story13
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Excellent, very useful and enjoyable
- By Oli on 20-12-20
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 01-03-16
- Language: English
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£11.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- By: R.J. Anderson
- Narrated by: Sam Slydell
- Length: 1 hr and 15 mins
- Unabridged
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Overall68
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Performance65
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Story66
Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, is only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships, and even when interacting with strangers.
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very Short and not a lot of detail.
- By Mr Stephen A Daws on 02-07-18
Preview -
Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- Narrated by: Sam Slydell
- Length: 1 hr and 15 mins
- Release date: 10-04-18
- Language: English
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£7.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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Overall17
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Performance16
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Story16
For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many...
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A must read for anyone starting online business
- By R D QUINTON on 22-08-19
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Choose
- The Single Most Important Decision Before Starting Your Business
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Release date: 30-04-19
- Language: English
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£6.48 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- By: William Davies
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Unabridged
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Overall41
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Performance31
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Story32
What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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Interesting but hard to follow
- By David Jackson on 23-06-16
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Release date: 14-04-16
- Language: English
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Overall5
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Performance5
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Story5
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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I loved the book!
- By Anonymous on 28-06-23
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 09-07-20
- Language: English
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£13.14 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- By: Gustavo Ferreira
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Unabridged
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Overall1
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Performance1
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Story1
Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
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Excelente
- By Andreia L. on 01-08-24
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Release date: 22-08-23
- Language: Portuguese
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£12.00 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Permission Marketing
- Turning Strangers into Friends, and Friends into Customers
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
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Overall0
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Performance0
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Story0
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite...
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Permission Marketing
- Turning Strangers into Friends, and Friends into Customers
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Release date: 02-01-01
- Language: English
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£7.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- By: Wes Bush
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Unabridged
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Overall1
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Performance1
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Story1
Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Release date: 22-10-24
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Overall2
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Performance2
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Story2
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...
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Devoured this one! :D
- By Kindle Customer on 19-01-23
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release date: 08-06-21
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall21
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Performance17
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Story18
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Appalling
- By JPD Oakley on 23-05-18
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-13
- Language: English
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£14.87 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Affluenza (3rd Edition)
- How Overconsumption Is Killing Us—and How to Fight Back
- By: Thomas H. Naylor, John de Graaf, David Wann
- Narrated by: Brian P. Craig
- Length: 10 hrs and 51 mins
- Unabridged
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Overall0
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Performance0
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Story0
We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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Affluenza (3rd Edition)
- How Overconsumption Is Killing Us—and How to Fight Back
- Narrated by: Brian P. Craig
- Length: 10 hrs and 51 mins
- Release date: 27-05-25
- Language: English
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£15.22 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Why Women Buy
- How to Sell to the World’s Largest Market
- By: Dawn Jones, Sherry Prindle - contributor
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Unabridged
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Overall29
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Performance23
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Story22
Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.
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Very Good Points
- By SteveN on 01-09-23
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Why Women Buy
- How to Sell to the World’s Largest Market
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Release date: 01-04-17
- Language: English
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£10.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Truth and Persuasion
- In the Digital Revolution
- By: Ronald Chapman II
- Narrated by: Adam Beatty
- Length: 9 hrs and 12 mins
- Unabridged
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Overall0
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Performance0
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Story0
From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.
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Truth and Persuasion
- In the Digital Revolution
- Narrated by: Adam Beatty
- Length: 9 hrs and 12 mins
- Release date: 01-04-25
- Language: English
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£15.10 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- By: Bill Price, David Jaffe
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Unabridged
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Overall1
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Performance1
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Story1
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Release date: 27-05-22
- Language: English
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- By: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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Overall0
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Performance0
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Story0
In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release date: 09-07-24
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- By: Renee Evenson
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Unabridged
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Overall4
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Performance3
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Story2
Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Falling asleep
- By Rude K. on 18-05-18
Preview -
Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Release date: 12-12-17
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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