Showing titles in Consumer Behavior & Market Research
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Overall2
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Performance2
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Story2
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Love this book.
- By Anonymous on 12-04-25
Preview -
Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-23
- Language: English
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£13.29 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance7
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Story7
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...
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I don't often take the time to review a book
- By Kindle Customer on 19-05-25
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Release date: 11-12-24
- Language: English
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£13.84 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- By: Robert Wachter
- Narrated by: Benjamin Wachter
- Length: 11 hrs and 7 mins
- Unabridged
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Overall40
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Performance34
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Story32
While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.
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Watcher report
- By Katie Brownless on 01-07-16
Preview -
The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Narrated by: Benjamin Wachter
- Length: 11 hrs and 7 mins
- Release date: 27-03-15
- Language: English
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£14.48 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall18
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Performance14
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Story14
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...
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Waste of time
- By Mik on 28-05-25
Preview -
The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 20-09-22
- Language: English
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£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Overall62
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Performance44
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Story45
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Good start but drifts a little
- By Nadia Hayes on 11-04-09
Preview -
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-08
- Language: English
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£13.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall24
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Performance21
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Story21
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...
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Excellent sales book.
- By Mark on 15-01-17
Preview -
The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-16
- Language: English
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£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall21
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Performance17
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Story18
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Appalling
- By JPD Oakley on 23-05-18
Preview -
Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-13
- Language: English
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£14.11 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Magnetic Story Selling
- By: Dan Kennedy, Russell Brunson
- Narrated by: Dan Kennedy, Russell Brunson
- Length: 27 hrs and 44 mins
- Unabridged
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Overall2
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Performance2
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Story2
In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.
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Russell is a genius but this book is just a massive sales pitch of his products.
- By Francesco on 10-01-26
Preview -
Magnetic Story Selling
- Narrated by: Dan Kennedy, Russell Brunson
- Length: 27 hrs and 44 mins
- Release date: 06-11-25
- Language: English
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£23.41 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Social Media Marketing Workbook: How to Use Social Media for Business
- 2026 Marketing - Social Media, SEO, & Online Ads Books
- By: Jason McDonald
- Narrated by: Caden Sader
- Length: 15 hrs and 42 mins
- Unabridged
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Overall0
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Performance0
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Story0
Social Media Marketing. 2026 updated Edition. Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. 2026 Updated Edition – Fully updated content, including a new chapter on “Marketing Basics,” continued analysis of TikTok, and revisions covering LinkedIn, Facebook, and other major platforms. Read the Reviews – Compare the real reviews of this book to those of other social media marketing books.
Preview -
Social Media Marketing Workbook: How to Use Social Media for Business
- 2026 Marketing - Social Media, SEO, & Online Ads Books
- Narrated by: Caden Sader
- Length: 15 hrs and 42 mins
- Release date: 11-03-26
- Language: English
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£22.89 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall397
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Performance325
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Story322
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Unresearched and unfounded personal advice
- By Aika on 09-04-18
Preview -
Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release date: 01-12-17
- Language: English
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£6.21 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Overall2
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Performance2
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Story2
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...
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Devoured this one! :D
- By Kindle Customer on 19-01-23
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release date: 08-06-21
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Overall42
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Performance21
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Story20
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...
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Witty, funny and utterly compelling
- By Kevin on 23-12-12
Preview -
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Release date: 10-08-10
- Language: English
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£11.49 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall202
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Performance173
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Story171
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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More for established corporates, terrible reading
- By stryder on 25-07-16
Preview -
How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-14
- Language: English
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£12.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Overall0
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Performance0
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Story0
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
Preview -
Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-23
- Language: English
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£15.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Age of Addiction
- How Bad Habits Became Big Business
- By: David T. Courtwright
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Unabridged
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Overall6
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Performance6
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Story6
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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My desire to smoke cigarettes disappeared
- By Kamil on 18-05-19
Preview -
The Age of Addiction
- How Bad Habits Became Big Business
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Release date: 06-05-19
- Language: English
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£14.42 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Unabridged
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Overall2
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Performance2
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Story2
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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Learnt and laughed
- By John on 05-07-24
Preview -
Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Release date: 05-01-23
- Language: English
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£11.39 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Voltage Effect
- By: John A List
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Unabridged
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Overall31
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Performance26
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Story26
Brought to you by Penguin. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results...
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For the 1%
- By At this for too long. on 28-01-23
Preview -
The Voltage Effect
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Release date: 03-02-22
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- By: Jordan Ashwood
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Unabridged
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Overall28
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Performance27
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Story27
Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.
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As deep as a puddle
- By Anonymous on 10-08-25
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The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Release date: 24-10-24
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- By: Joshua Seiden
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Unabridged
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Overall66
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Performance52
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Story52
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Listned
- By Onedmc on 22-10-19
Preview -
Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Release date: 23-05-19
- Language: English
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£6.24 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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Overall15
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Performance10
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Story9
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...
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Brilliant Masterpiece
- By Anonymous on 16-12-19
Preview -
Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Release date: 26-11-19
- Language: English
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£11.49 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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