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This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

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This Is Strategy

Yazan: Seth Godin
Seslendiren: Seth Godin
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A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
  • Identify your "smallest viable audience" and make remarkable work they can't ignore
  • Understand and influence the systems shaping our world
  • Prioritize long-term thinking over instant gratification
  • Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
  • Leaders who want to think more deeply about their impact
  • Entrepreneurs tired of conventional business advice
  • Change-makers seeking lasting transformation in their career and community
  • Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here. Career Success Consumer Behavior & Market Research Marketing Marketing & Sales Time Management & Productivity İş Kariyer Yönetim
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I saw a podcast with Seth which prompted me to get this book. This is my first review of anything, only because I saw the stars are so low. This book is brilliant, I love the structure of riffing (like music) I love the respect Seth gives to his listeners. Gleam from each riff what you may. There is a lifetime of wisdom here.

"He didn't write it for you"

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
You need to understand Seth’s instructions at the beginning of this book to understand how to listen to it. A good book, I will be going back to different sections later to listen to them again. Thank you Seth.

Interesting manual

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But I'm now on my second listen through - it is one of the best books I've heard for a long time. There have been many 'aha' moments that have forced me to reconsider how society really works, let alone how my business should work. Outstanding.

I don't often take the time to review a book

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
I usually like Seth Godin but this book is a joke. It’s like he’s just recorded 297 of his short blog posts that are vaguely related to strategy. The result is a book that is unstructured and boring.

Utter garbage

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it is simple a collection of thoughts and stories without connection between them.

hard to listen and understand what he wants to say.

after some time I could not listen to it anymore.

a pure sense of loosing my time.

pour book

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