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Design for How People Think

Using Brain Science to Build Better Products

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Design for How People Think

Yazan: John Whalen PhD
Seslendiren: Mitchell Dorian
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

  • Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
  • Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers’ conscious and unconscious processes
  • Learn how to immediately apply what you’ve learned to improve your products and services
  • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 John Whalen (P)2021 Upfront Books Business Development Business Development & Entrepreneurship Consumer Behavior & Market Research Engineering Marketing & Sales Pazarlama İş İnsan Beyni Product Design
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A mix of UX and Product Management processes and frameworks. Reminds me of parts of 'Don't Make me think' and some neuroscience books.

Some good ideas for PMs

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Thexperience put in a framework that one can apply. simplified yet lots of worki g experiences to support the framework. i have enjoyed.

Great framework

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
I’m sorry but not my cup of tea. I didn’t extract any remarkable takeaways from this book.

Just another book on design, nothing special

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.