Showing titles in Consumer Behavior & Market Research

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.  

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite...

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

那些藏在账单深处的自动续费和隐形数字订阅，正利用你的信息过载与支付盲区，每个月悄无声息地抽走一笔可观的财富。面对无处不在的微小扣款，你是否时常感到财务焦虑，却又在繁忙的高压生活中无暇梳理混乱的账户？...

当你的心血之作在激烈的市场竞争中被淹没，如何用精准的产品定位瞬间抓住客户的注意力并促成购买？在这个信息过载的商业环境中，好产品如果无法清晰传达核心价值，就注定会被受众无情忽略。这套务实直白的营销方法...

告别令人焦虑的施压式推销，掌握买家心理学与合乎道德的影响力，让客户在高度透明的商业环境中主动向你购买。如果你常常因为害怕被拒而在报价时犹豫不决，或是对强行逼单感到内疚与排斥，这套基于真实人际互动逻辑...

收入翻倍存款却原地踏步，这场无声的“生活方式通胀”正在悄悄吞噬你的财务自由。无论你是刚拿到满意薪水、满心欢喜的职场新人，还是在都市通勤中疲于奔命、赚得多花得更多的中产白领，这种魔咒几乎困扰着每一个人...

每一次冲动消费的背后，其实是你对“理想自我”的焦虑补偿与身份重塑渴望，而这套消费心理学框架将帮你彻底打破囤积与闲置的恶性循环。看着塞满衣柜却从未穿过的衣服，或是那些买来就吃灰的健身器材，你需要的不是...

حرر هويتك من فخ قرارات الشراء، وتعلم مهارات الاستهلاك الواعي لتحقيق تطوير الذات الفعلي دون الاعتماد على التسوق. كثيرًا ما نكدس الأشياء في منازلنا ونحن نظن أننا...

告别死记硬背的销售话术与令人焦虑的业绩压力，真正的高效转化源于精准洞察客户购买心理与底层决策逻辑。当你不再被买家表面上的拒绝理由牵着鼻子走，每一次沟通都会变得从容不迫。这是一套专为渴望突破职场瓶颈、...

تبخرت زيادة راتبك الأخيرة وسط نفقاتك اليومية؟ اكتشف كيف يسرق تضخم نمط الحياة استقرارك المالي دون أن تشعر. حينما ترتفع مداخيلنا، تتسلل الترقيات الصغيرة إلى...

当你在深夜难以抗拒零食的诱惑时，问题不在于你的意志力，而是食品工业精心设计的能量密度与口感陷阱。无论你是时间紧迫的通勤族，还是在节食循环中屡屡受挫的焦虑者，这里没有任何居高临下的道德指责，只有对食欲...

Ontcijfer de verborgen koopmotieven van je klant en verander stressvolle acquisitie in zelfverzekerd verkoopsucces. Dit nuchtere en energieke luisterboek is de ideale metgezel tijdens je dagelijkse woon-werkverkeer om je professionele vaardigheden direct aan te scherpen. Je leert hoe je oprechte...

Stop met prijsstunts en bouw een onweerstaanbaar verkoopsysteem dat direct converteert door oprechte waardecreatie. Terwijl je gefocust achter je bureau zit of onderweg bent naar een klant, ontdek je hoe je de diepste wensen van je doelgroep blootlegt. Transformeer vage productideeën naar een...

当无意识的冲动消费榨干了钱包与精力，你该如何在拒绝极端克制的前提下，重建富足且从容的极简生活？摆脱被商家促销和社交环境裹挟的困境，重新夺回生活的主导权，并不是要你过上苦行僧般的日子。这是一场关于消费...