Showing titles in Consumer Behavior & Market Research
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- By: Richard R. Shapiro
- Narrated by: Scott Brick
- Length: 5 hrs and 14 mins
- Unabridged
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The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Narrated by: Scott Brick
- Length: 5 hrs and 14 mins
- Release date: 27-03-12
- Language: English
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£13.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Nudge (German edition)
- Wie man kluge Entscheidungen anstößt
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Peter Wolter
- Length: 10 hrs and 16 mins
- Unabridged
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Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama.
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Nudge (German edition)
- Wie man kluge Entscheidungen anstößt
- Narrated by: Peter Wolter
- Length: 10 hrs and 16 mins
- Release date: 18-06-19
- Language: German
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Going Broke, Updated Edition
- Why Americans (Still) Can't Hold On to Their Money
- By: Stuart Vyse
- Narrated by: William Hughes
- Length: 13 hrs and 10 mins
- Unabridged
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Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.
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Going Broke, Updated Edition
- Why Americans (Still) Can't Hold On to Their Money
- Narrated by: William Hughes
- Length: 13 hrs and 10 mins
- Release date: 03-09-18
- Language: English
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- By: John Kay, Mervyn King
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Unabridged
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Release date: 17-03-20
- Language: English
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£16.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- By: Peter Kozodoy, Sharon Lechter - foreword
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Unabridged
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Release date: 29-12-20
- Language: English
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£18.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- By: Brad Klontz, Ted Klontz
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Unabridged
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Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro? O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais? Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, você tenha dificuldade em falar sobre dinheiro com seus filhos ou outros membros da família.
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Release date: 27-09-23
- Language: Portuguese
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- By: Jason Voiovich
- Narrated by: Jason Voiovich
- Length: 15 hrs and 6 mins
- Unabridged
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Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself.
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- Narrated by: Jason Voiovich
- Length: 15 hrs and 6 mins
- Release date: 28-06-23
- Language: English
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- By: Bryan Eisenberg, Jeffrey Eisenberg
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Unabridged
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented...
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Release date: 10-01-23
- Language: English
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- By: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Unabridged
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release date: 14-06-22
- Language: English
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£7.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- By: Russell Glass, Sean Callahan
- Narrated by: A.T. Chandler
- Length: 6 hrs and 13 mins
- Unabridged
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrated by: A.T. Chandler
- Length: 6 hrs and 13 mins
- Release date: 27-07-20
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- By: A.C. Clint
- Narrated by: Matthew J. Chandler-Smith
- Length: 2 hrs and 1 min
- Unabridged
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Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- Narrated by: Matthew J. Chandler-Smith
- Length: 2 hrs and 1 min
- Release date: 07-12-20
- Language: English
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£6.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Humane Economy
- How Innovators and Enlightened Consumers are Transforming the Lives of Animals
- By: Wayne Pacelle
- Narrated by: Eric Jason Martin
- Length: 12 hrs and 18 mins
- Unabridged
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A major new exploration of the economics of animal exploitation and a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, from the renowned animal-rights advocate Wayne Pacelle, President/CEO of the Humane Society of the United States and New York...
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The Humane Economy
- How Innovators and Enlightened Consumers are Transforming the Lives of Animals
- Narrated by: Eric Jason Martin
- Length: 12 hrs and 18 mins
- Release date: 19-04-16
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- By: Dr Leland Dee Benton
- Narrated by: Larry Terpening
- Length: 1 hr and 38 mins
- Unabridged
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As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Narrated by: Larry Terpening
- Length: 1 hr and 38 mins
- Release date: 06-06-13
- Language: English
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£6.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- By: Dr. Leland Benton
- Narrated by: Larry Terpening
- Length: 1 hr and 15 mins
- Unabridged
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Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- Narrated by: Larry Terpening
- Length: 1 hr and 15 mins
- Release date: 23-04-13
- Language: English
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£6.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- By: Shane O'Mara
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Unabridged
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Release date: 04-05-21
- Language: English
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£10.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- By: Kevin Davis
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Unabridged
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Release date: 02-10-20
- Language: English
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£11.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- By: Mark Van Rijmenam
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Unabridged
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Release date: 18-04-14
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- By: Michael J. Silverstein, Abheek Singhi, Carol Liao, and others
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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Great Read
- By Al on 07-07-13
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Release date: 06-02-13
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- By: Arlene Weintraub
- Narrated by: Dina Pearlman
- Length: 7 hrs and 49 mins
- Unabridged
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The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.
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Fascinating content, boring style.
- By Judy Corstjens on 22-03-11
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- Narrated by: Dina Pearlman
- Length: 7 hrs and 49 mins
- Release date: 24-08-10
- Language: English
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£14.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release date: 03-06-24
- Language: English
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