Showing results by publisher "Milkyway Media" in Marketing & Sales

Be Our Guest: Perfecting the Art of Customer Service (2011) by Disney Institute and Theodore Kinni outlines the Walt Disney Company's approach to customer service. Disney Institute, the company's professional development arm, trains people from other businesses, nonprofits, and government agencies to adapt Disney's customer service strategies for their own organizations.

The Tipping Point: How Little Things Can Make a Big Impact (2000) by Malcolm Gladwell applies the logic of biological contagion to a wide range of social phenomena, such as crime waves, that function similarly to epidemics. The moment when a small-scale pattern gains exponential momentum and transforms into a widespread phenomenon is known in sociology as its Tipping Point.... Purchase this in-depth analysis to learn more.

In Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (2013), entrepreneur and marketing expert Gary Vaynerchuk explains how companies can win attention, and ultimately increase their business, by creating advertisements for social media platforms that blend seamlessly with user-submitted content. Get this audiobook now to learn more.

Businesses flourish when they are direct about how products will improve the lives of customers. Author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Purchase this in-depth analysis of Building a StoryBrand to learn more. 

Dollars and Sense: How We Misthink Money and How to Spend Smarter (2017) by Dan Ariely and Jeff Kreisler introduces listeners to the psychology of purchase decisions. Consumers have difficulty calculating the value of the things they want to buy, particularly because comparisons between different types of costs can be challenging to comprehend. Listen to this in-depth analysis to learn more.

We’re all selling something. It’s just that some of us are better at it than others. Purchase this in-depth summary to learn more.