Showing titles in Business & Careers

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

What if you could guide others towards their own realizations, revealing hidden truths and fostering deeper connections? The frustration of feeling unheard, of struggling to articulate your thoughts, is a familiar feeling, right? But what if there was a way to break through that barrier, to become a master of communication, a champion of clarity? This book unveils the secrets of the Socratic method, a powerful tool for unlocking wisdom and revealing truths through insightful questioning.

Have you ever wondered why you're addicted to certain foods? Would it shock you to learn that the food industry engineers food products with the express purpose of getting you hooked? With millions wrestling with food addiction, is it any surprise that much of what is meant to sustain us is in fact making us sick? The increasing dependence on unhealthy, ultra-processed foods invites a host of health problems—from obesity and heart disease to diabetes. So, how can you break free from this destructive cycle?

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

Even in hell, Bitcoin talks. This modern take on an old Japanese saying still holds true. Cryptocurrency was supposed to do for money what the internet did for information, but it didn't work out that way. Its virtual existence unleashed real-world chaos―especially in the homeland of its mysterious creator, Satoshi Nakamoto. Tokyo was the center of the world's largest Bitcoin exchange, Mt. Gox, until that company collapsed with nearly half a billion dollars' worth of Bitcoin gone missing. It might be the greatest heist in history. If it was a heist.

From the renowned bestselling author of The Power of Your Subconscious Mind, an authorized collection of writings that unlock the secret to extraordinary success that lies within each of us Millions of readers have embraced Joseph Murphy's writings, including the phenomenal bestseller The Power...

Brought to you by Penguin. We may not be able to see the future, but Control can teach us how to improve our resistance and build a strong defense against what we know -- and what we don't. Retired four-star general Stan McChrystal has lived a life associated with the deadly risks of combat; he...

We all have good days and bad days. Some days we're on form, others we can't really be bothered and feel a little lackluster. No one enjoys those slump days - so let's do away with them! The wonderful, uplifting, and funny authors of the best-selling The Art of Being Brilliant are here to show us how to get motivated, get positive, and get happy, and, most importantly, how to be all three consistently. 

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Survey after survey confirms how the success of businesses has become increasingly dependent on the ability and skills of their staff. And because talented workers are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is what really matters.

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

Includes a new introduction written and read by Irvine Welsh When Chef Anthony Bourdain wrote "Don't Eat Before You Read This" in The New Yorker, he spared no one's appetite, revealing what goes on behind the kitchen door. In Kitchen Confidential, he expanded the appetizer into a deliciously...

Join journalist Barry Werth as he pulls back the curtain on Vertex, a start-up pharmaceutical company, and witness firsthand the intense drama being played out in the pioneering and hugely profitable field of drug research. Founded by Joshua Boger, a dynamic Harvard- and Merck-trained scientific whiz kid, Vertex is dedicated to designing - atom by atom - both a new life-saving immunosuppressant drug and a drug to combat the virus that causes AIDS.

Using a data-driven approach, Super Founders is a “must-read” (Eric Yuan, founder and CEO, Zoom) examination of what differentiates billion-dollar startups from the rest Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups...

Eckhart Tolle Teaches a Surprising Form of Emotional Alchemy To be human is to suffer. Whether it is brief annoyance or a life-altering cataclysm, everyone will encounter suffering—and yet, according to Eckhart Tolle, all of these painful moments contain an opportunity for awakening. In...

***Winner of the 2022 Financial Times Business Book of the Year Award*** ***Selected as one of Barack Obama's Favourite Books of 2023*** 'Pulse quickening. A nonfiction thriller - equal parts The China Syndrome and Mission Impossible' New York Times An epic account of the decades-long battle to...

We're standing at a civilizational fork in the road. AI, robotics, and energy abundance are converging into a single force that will either deliver unprecedented prosperity or tear societies apart. There is no comfortable middle ground. After 14 years tracking the companies at the center of this transformation, Farzad Mesbahi lays out a clear-eyed framework for understanding what's coming — and how to position yourself before the window closes.

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local...

The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person.

Are You Ready to Raise a Ruckus? You’re probably good at your job, maybe even great. But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To choose better over safer? Business and cultural...