Showing titles in Business Aspects

Brought to you by Penguin. 'Groundbreaking' Amy Cuddy, bestselling author of Presence 'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra Musicians are masters of innovation, constantly finding new ways to adapt to...

John Denver said, “I have a producer who looks like an accountant, and an accountant who looks like a producer”. Soberly dressed, unflashy, and a trained classical musician, in the golden age of the music business, Milt Okun stood out by not standing out. His legacy does that for him. He discovered and launched John Denver, and mentored him throughout his career. He created arrangements for Peter, Paul and Mary that the trio performed for half a century. He brought Placido Domingo a crossover career that made him an international star beyond the world of opera.

Do you want to learn how to start your own piano teaching/tutoring business? Have you thought of using you musical talent and people skills to start your own business? This book can show you how!

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

With the advent of the internet, releasing music has never been easier. The playing field has been seriously leveled, and musicians no longer have to rely on the power of record labels to get their music to the masses. Unfortunately, while this presents some incredible opportunities, it also comes with one colossal inevitability—getting heard is nigh-on impossible. Unless, of course, you know how to cut through the noise. In this book, you'll find everything you need to know to launch a successful music career, even if you've no experience putting your music out to the masses.

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

In recent years, narratives about the music industry tend to hew to a common theme: it was humming along for decades until the Internet and Napster came along and disrupted it. Key Changes shows that this view is incorrect: the industry was actually shaken up not once in the 1990s, but ten times over more than 100 years.

Are you an amateur musician, singer, or songwriter trying to make a living out of your hobby? Or perhaps you’re already a seasoned professional who knows his/her way around but still cannot master the business side of music making? Regardless of your act, there are certain things you must know that are truly critical for your success and without them you just won't build anything sustainable.

Million Dollar Sound is the ultimate step-by-step guide for entrepreneurs, creators, and music lovers who want to turn AI-generated music into a full-time income or scalable digital empire—no studio, no label, no musical background required. Whether you’re a complete beginner or an experienced producer looking to modernize your workflow, this book shows you how to use AI tools like Suno, Boomy, and Soundraw to create high-quality music fast—and build real wealth from it.

This audiobook is a survival guide for emerging talent navigating the music industry and searching for a path to sustainability.

Dorothy Carvello knows all about the music biz. She was the first female A&R executive at Atlantic Records and one of the few in the room at RCA and Columbia. Featuring never-before-heard stories about artists like Michael Jackson, Madonna, Steven Tyler, Bon Jovi, INXS, Marc Anthony, Phil Collins, and many more, this audiobook is a must-hear for anyone who has ever wondered what it's really like to be a woman in a male-dominated industry.

What if you could steal the bulletproof formula to grow 1,000 superfans across Instagram or TikTok...while you sleep? It doesn't matter how many followers you have! You can use this exact blueprint that viral musicians apply to gain a huge audience and get your music ahead as soon as tonight...without spending a penny on paid ads. Inside this new book, you’ll find a decade of game-changing strategies that I’ve built for hundreds of independent musicians, record labels, artist managers, and music brands.

The fourth volume of the Solo Acoustic Musician series expands on subjects only touched upon in earlier volumes. Michael Nichols chooses in this book to focus on a unique musical environment and subculture — the “open mic” event, at which performers sign up to play. Some are amateurs, some are professionals, and many are Solo Acoustic Musicians. Michael once again strives to give you a truthful and transparent look into a Solo Acoustic Musician's lifestyle by sharing his experiences at various types of open mics, as a performer, as a host, and as a member of the audience.

Before John Lennon retreated peacefully into private life in 1975, he fought a major legal battle that went under the public radar. Just as his rock 'n' roll oldies album hit the market, Morris Levy, the Mob-connected owner of Roulette Records, released Roots, an unauthorized version of the same record. The clash led to a lawsuit and countersuit between Levy and Lennon. Lennon, the Mobster & the Lawyer catches the high drama of the courtroom skirmishes in this previously untold story. It also paints a detailed personal picture of John and his world in 1975-76.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

How to Succeed in the Music Industry in 2025 and Beyond is your ultimate guide to thriving as an independent artist, producer, or DJ in today’s digital landscape. This audiobook breaks down the essential steps to build your brand, market your music, and create multiple income streams while staying true to your artistry.

Benny Pough shares his story in On Impact, which is full of lessons on living a life of impact, rising through the leadership ranks, and having to overcome a near-death car crash that almost took it all.

Sync Licensing for Record Labels is a quick and dirty guide to navigating the intricate world of sync and music licensing, covering topics like preparing your audio files, the different types of sync royalties, finding unique licensing opportunities, learning what songs are hard to get licensed, understanding performance rights organizations, and building a music network. It also includes frequently asked questions, additional resources, bonus content, and a glossary!

The realities surrounding the music industry can be exciting, glamorous, and desirable, but also dark and destructive. In an environment where narcissistic behaviors thrive, a craving for power challenges personal leadership. Yet, it creates a platform that can change the world like no other. As a woman maneuvering the world of music, you may soon encounter unique needs at many levels.