Showing results for "You" in Neuroscience & Neuropsychology

Ever feel like ADHD advice was written for everyone… except you? Have you tried all the "proven" ADHD strategies for adults and still feel like you're falling behind? Does every planner, system, or ADHD workbook promise life-changing results—yet somehow, they never work for you? Do you feel like no matter how hard you try, life is just harder with an ADHD brain? If you answered yes, you're not alone. Let’s be real: ADHD isn’t one-size-fits-all. And most advice out there? It’s not built for the way neurodivergent minds actually work.

Being you is not as simple as it sounds. Somehow, within each of our brains, billions of neurons create our everyday conscious experience. But how does this happen? Anil Seth's unique and groundbreaking theory of what it means to 'be you' challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Being You is an accessible, inspiring and eye-opening exploration of consciousness by one of the most remarkable pioneers working in science today.

What is it that makes you distinct from me? Identity is a term much used but hard to define. For that very reason, it has long been a topic of fascination for philosophers but has been regarded with aversion by neuroscientists - until now. Susan Greenfield takes us on a journey in search of a biological interpretation of this most elusive of concepts, guiding us through the social and psychiatric perspectives and ultimately to the heart of the physical brain.

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

The life-changing toolkit to help you maximise your potential, from the author of The Expectation Effect. 'Essential reading for anyone who wants to think more clearly.' - ROLF DOBELLI, multi-million copy bestselling author of The Art of Thinking Clearly We assume that smarter people are less...

Why do people with addiction use drugs self-destructively? Why don’t they quit out of self-concern? Why does the rat in the experiment, alone in a cage, press the lever again and again for cocaine—to the point of death? In this pathbreaking book, Hanna Pickard proposes a new paradigm for understanding the puzzle of addiction.

Two neuroscience experts explain how their 4-Step Method can help break destructive thoughts and actions and change bad habits for good. A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his...

Brought to you by Penguin. Whether it’s anxiety about the dentist, boiling rage when we’re stuck in traffic or devastation after a painful break-up, our lives are filled with situations that send us spiralling. But as difficult as our emotions can be, they are also a superpower. When...

Think you have a good memory? Think again. Memories are our most cherished possessions. We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate records of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why or suddenly being unable to recall the name of someone we've met dozens of times. But what if we have the potential for more profound errors of memory?

Dopamine, “the molecule of more,” makes it easy to get stuck in a cycle of never being truly satisfied. It promises happiness, but can never deliver. That part is up to us. A more fulfilling life begins with training your brain to overcome the dopamine chase—and it’s easier than you think.

What if embracing your differences could unlock your true potential? For years, I believed I was "too much," too intense, too different, too unpredictable. Diagnosed with autism and ADHD when I turned forty, I spent decades masking who I truly was, trying to fit into a world not designed for minds like mine. When I finally embraced my neurodivergence, everything changed. I didn’t just survive, I thrived. Turning my perceived limitations into my greatest strengths. NeuroEdge exists to help you do the same.

Stop Running on Autopilot. Wake Your Inner Driver and Take Control of Your Life. Become aware of automatic patterns and learn to use deliberate attention to rewire your brain for the life you want. We have a self-driving system that triggers thoughts, habits, behaviors, and actions outside awareness. We are the driver who attaches to the result without a second thought. The Self-Driving You teaches how to wake the conscious driver with deliberate attention, especially through mindfulness, to rewire our brains in a way that serves us.

From a world-renowned neuroscientist comes a revelatory exploration of the neural processes in our brains that shape our day-to-day existence: how they work, what happens when they falter and how we can maintain them throughout our lives.

Do you want to start speed reading people, detecting deceptions, and taking control of your life? If you want to influence people to get what you want, and you’re fascinated about understanding and learning dark psychology and manipulation, then this is the audiobook for you. This audiobook will help you learn about manipulation techniques. It will help you use persuasion tactics and emotional manipulation and mind control to your advantage.

Congratulations! You're the proud owner of the most complex information processing device in the known universe. The human brain comes equipped with all sorts of useful design features, but also many bugs and weaknesses. Problem is you don't get an owner's manual. You have to just plug and play. As a result, most of us never properly understand how our brains work and what they're truly capable of. We fail get the best out of them, ignore some of their most useful features and struggle to overcome their design faults. 

Dreams are a source of mystery. They have changed the course of individual lives and the world, spurring business deals, inspiring art and scientific breakthroughs, triggering military invasions and mental breakdowns. Yet the source of dreams is not mysterious. They are the product of normal brain electrophysiology and they follow the circadian rhythms, the day-night cycles that govern all life. Dr Rahul Jandial delves into decades of research into the dreaming brain and shares stories from his own practice to show the extraordinary impact that dreams have on our waking life.

Despite being unable to play an instrument, Susan Rogers became an extraordinarily successful record producer—and certainly one of the most successful women record producers in history—because of her ability to listen. (She was an engineer on Prince's "When Doves Cry", which inspired the title of the book.) This Is What It Sounds Like distils a lifetime's expertise as a producer and an award-winning professor with a PhD in cognitive neuroscience, to present a new theory of listening for everyday music fans. 

Do you want to develop the habits you need to thrive and flourish in life? Looking for powerful, proven exercises to help you change your mindsets, manifest your dream life, and strive for achievement? Then this is the book for you.

We are taught that anxiety is dangerous and damaging, and that the solution to its pain is to eradicate it like we do any disease. Yet cutting-edge therapies, hundreds of self-help books and a panoply of medications have failed to keep debilitating anxiety at bay. That's because the anxiety-as-disease story is false—and it's harming us. Dr Tracy Dennis-Tiwary distils the latest research in psychology and neuroscience, combined with real-world stories and personal narrative, to argue that the discomfort of anxiety is a tool, rather than something to be stamped out at all costs. 

Our human brain is both unique and similar to that of other species. The only way we can trace its evolution is by comparing it to the brains of animals alive today. In this book, leading neuroscientist Rogier Mars offers an engaging account of the evolution of the brain by exploring the brains and cognitive capacities of animals from the humble sea squirt to the socially minded fox and the tiny shrew.