Showing results for "The Winner" in Business Development

How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business? The answer lies in "The Experience Business". When you listen to this audiobook you'll understand: The KEY DIFFERENCES between experience businesses and price-led businesses, Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES, How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT.

In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn't either human or machine. It's both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era.

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

“Neil Irwin has written a wonderful, fascinating narrative of our fast-changing world, filled with erudite analysis and practical advice...This is a map to the modern economy—and a lodestar for navigating your career.” — Charles Duhigg, bestselling author of The Power of Habit and...