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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

This book is written so that eCommerce founders and senior marketing decision-makers alike can understand what's really been holding them back, know enough to hold the internet marketing professionals, freelancers, gurus, and agencies they hire more accountable for their advice and work, and get better acquainted with the data needed to engineer a more scalable marketing ecosystem that can perform even in the toughest climates… structuring more profitability, control, and certainty into your business again.

Forget about the usual social networks such as Facebook and Twitter. They have become almost fully paid for marketers. Learn about new platforms and drive organic traffic for free. In this age of technology and the web, there are so many websites available to post your blogs on to make them widely known and followed. You might think that only Facebook, Twitter, Instagram, and such social networks are popular for sharing blogs to make them widely read; however, that is not the case.