Showing results for "The Look" in Marketing

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

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New episode every other Tuesday! Want to know the ins and outs of video marketing? Join the father/daughter duo Chris and Issy from their video production company Howell Media, as they discuss all aspects of the video marketing industry with plenty of tips and tricks along the way! Chris and Issy will take you behind the scenes on some of their biggest projects, answer your questions about using video in your business, and chat about family-business life as a creative team with a difference. Their special guests include their clients from all kinds of industries, their fantastic Film Crew, ...

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.

This isn’t just another hotel marketing book. It’s your playbook for making your 4-star property feel like a 5-star icon — online and off. If you're a boutique hotel marketing manager, brand lead, or independent hotelier looking to elevate your property's presence — this audiobook was written for you. Whether you're managing a single design-driven space or scaling a group of lifestyle-led hotels, The Signature Suite reveals what today’s most magnetic hotels are doing — and how you can translate it into your own brand story.

The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. To be the most effective in your outreach efforts to the LGBT community you must be authentic and transparent in your approach. You must also have a plan for success.

Fascinating interviews with newsmakers, business leaders, and people who are changing the world. Past guests have included astronaut Buzz Aldrin, business icon Harvey Mackay, and acclaimed performer Cher. It's radio...for the curious.

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Written by award-winning technologist and entrepreneur Matt Hrushka The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.

Join Craig Emsweller from ESM (E Square Marketing) as we dig into social media!Interviews, tips, tricks and advice - you will always have an action item to enhance your business.Follow us on Instagram & Twitter at @ESMIndyOfficial, or visit us online at ESquareMarketing.com

Este libro es un llamado a la reflexión para todos aquellos que trabajan en el mundo del marketing y las comunicaciones. En un contexto donde los consumidores son cada vez más conscientes de su poder y de la necesidad de actuar de manera responsable y sostenible, el autor argumenta que la ética es fundamental para construir una marca auténtica y duradera.

The Logo Book is a fun guide that shows the many ways you can use a logo on your website, blogs, order forms, business cards, flyers, and other media to call attention to your business. Then, it provides an introduction in rhyme to the many types of logos you can create, featuring a variety of logos. After that it illustrates how we do it, using images, vectors, icons, backgrounds, and text to create some sample logos.