As technology accelerates and more work moves in-house, what makes agencies indispensable? Pam Piligian, Chief Marketing Officer at Navy Federal Credit Union and a self-proclaimed "agency geek," explores how agencies can evolve from tactical partners to trusted strategic advisors.
She shares why agencies must become experts in their clients' businesses, champion the consumer and challenge assumptions around AI, talent and creativity. From the power of an outside perspective to the importance of executing with brilliance, this conversation with Matt Kasindorf of the 4As offers a practical agency roadmap for earning and keeping a seat at the table.

Explore a transformative "one agency" model that moves beyond traditional network silos to deliver seamless, technology-driven growth for global brands. By prioritizing "growth invention" and aligning with the long-term roadmaps of Chief Information and Product Officers, this vision challenges agencies to become agile solution providers. From managing radical accountability across 200 owners to embracing a "rich optimism" regarding AI, the discussion between Justin Thomas Copeland, CEO 4As and Dimi Albers, CEO, DEPT, offers a masterclass in building a durable, dynamic agency for the next decade of advertising.

What do brand-side marketers truly need from their agency partners today? In this episode, Matt Kasindorf of the 4As is joined by Julia Fedor from United Airlines for an honest look at the evolving agency model. Julia shares her perspective on the critical shift from agency-as-creative-partner to agency-as-measurement-partner. We discuss why agencies must move beyond standard industry metrics like CPMs and click-through rates to focus on telling stories of business impact.