Showing results for "The Look" in Business Communication

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Whether you are a school leaver or a recent graduate, How to Interview with Impact will give you the confidence and skills needed to land your first job or university place. With its practical advice and easy-to-follow format, this book is a must-listen for anyone looking to kickstart their career and reduce those nerves when interviewing.

Even in a bad economy, companies have job openings they can't fill. Considering the millions of people who are out of work or unhappily employed, how can that be? What are job seekers doing to turn off employers? And what is it that employers want but aren't finding? Leading career expert and syndicated columnist Andrea Kay asked employers one simple question: Why didn't you hire the last 10 people you interviewed? What it came down to, every time, wasn't a matter of skills or experience, but how applicants seemed based on what they said or did.

New ways of creating wealth don’t come along very often and they usually bring with them new ways of doing things. It changes family dynamics and the way we carry out everyday life. Such a new wealth system is about to explode on the scene, brought about by a new civilization of consumers: those who shop on the internet. Today’s wealth “revolution” will not only replace old technologies, but it will also profoundly alter institutions as today’s traditional role economies change into knowledge economies.