Showing results for "Storm" in Forecasting & Strategic Planning

Rewritten and updated for 2020 and beyond, The Perfect Storm offers realistic, practical, and inspired ideas, presented in a series of short chapters offering advice and useful tips. Based on 20 years experience in marketing, selling, analysis, and management, this book brings together the most useful strategies and some that many have forgotten that will really help you forge meaningful business growth during challenging times.

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.