Rewritten and updated for 2020 and beyond, The Perfect Storm offers realistic, practical, and inspired ideas, presented in a series of short chapters offering advice and useful tips.
Based on 20 years experience in marketing, selling, analysis, and management, this book brings together the most useful strategies and some that many have forgotten that will really help you forge meaningful business growth during challenging times.
The authors are leading sales and management trainers who train thousands of people every year through event training, management development, executive coaching, and creating multi-channel support material.
Having worked with hundreds of companies, in the UK and internationally, their ideas are taken from the authors' observations of successes and huge mistakes that they have witnessed. They also have an eye for the future, speculating on what the next decade may bring, when it comes to managing and growing successful businesses.