Showing results for "Science" in Creativity & Genius

SUNDAY TIMES BESTSELLER ‘If you want to write a novel or a script, read this book’ Sunday Times ‘The best book on the craft of storytelling I’ve ever read’ Matt Haig ‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A...

Brought to you by Penguin. THE SUNDAY TIMES BESTSELLER SHORTLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION 2026 Discover how art can improve our health, make us happier and even help us live longer with the inspiring new book from the award-winning scientist and world-leading expert. DIET. SLEEP...

Have you ever wondered how off-key you are while singing in the shower? Or if your Bob Dylan albums really sound better on vinyl? Or why certain songs make you cry? Now, scientist and musician John Powell invites you on an entertaining journey through the world of music. Discover what distinguishes music from plain old noise, how scales help you memorize songs, what the humble recorder teaches you about timbre (assuming your suffering listeners don’t break it first), and more.

Andrew Smart wants you to sit and do nothing much more often - and he has the science to explain why. At every turn we’re pushed to do more, faster, and more efficiently: That drumbeat resounds throughout our wage-slave society. Multitasking is not only a virtue, it’s a necessity. But Andrew Smart argues that slackers may have the last laugh. The latest neuroscience shows that the “culture of effectiveness” is not only ineffective, it can be harmful to your well-being.

‘A compelling and revelatory new framework for setting and achieving your goals, from a psychologist on the cutting edge of motivational science’ – Carol Dweck, PhD, author of Mindset 'I don't know anyone who knows more than Ayelet Fishbach about the psychology of goals . . . I love this...

Brought to you by Penguin. Discover how 15 minutes a day can awaken your creative magic and spark joy Have you ever been so absorbed in writing, drawing, cooking, dancing, yoga, music or crafting that you lost track of time? In neuroscience, this is known as ‘flow’, a focused state where the...

Overhaul your approach to concentration and productivity using strategic, science-proven methods to save hours a day and achieve twice as much. Your current focus and productivity tactics might be "adequate." But they will never be great or reach their potential if you don't understand how your psychology and physiology work together to affect your focus. Short circuit your brain into instant focus. The Science of Powerful Focus looks at focus in a revolutionary new way, and sheds light on studies both new and old.

The New York Times's Pulitzer Prize-winning science reporter "unpacks the myths and mysteries of the creative process" (Salon). How does creativity work? Where does inspiration come from? What are the secrets of our most revered creators? How can we maximize our creative potential? Creativity...

As with any adventure, when exploring the inner worlds, it helps to have skills, tools, and a map. This book is that map. Imaginative speculation allows you to be released from your pre-existing categories, assumptions, rules. To not only think outside the box, but toss the box away completely.

From cognitive neuroscientist Dr. Christian Jarrett, a fascinating book exploring the science of personality and how we can change ourselves for the better. What if you could exploit the plasticity of personality to change yourself in specific ways? Would you choose to become less neurotic? More...

Are you curious about the mysterious phenomena we call creativity? Ever wonder how some people seem to have an endless reservoir of innovative ideas, while others struggle? “The Creative Code: Unlocking the Science Behind Human Innovation” uncovers the secrets, the science, and the stories behind human creativity, guiding you through the intricate maze of the mind where ideas are born.

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to...

Art and science are famous opposites. Contemporary innovation mostly keeps them far apart. But in this book, David Edwards, world-renowned inventor; Harvard professor of the practice of idea translation; creator of breathable insulin, edible food packaging, and digital scents, reveals that the secret to creating very new things of lasting benefit, including innovations we will need to sustain human life on the planet, lies in perceiving art and science as one.

Simply put, creativity is what makes us human. What if creativity isn’t voodoo but a definable process to learn and follow? The author pulls from researchers, creatives, and experience. The premise is this: Everyone is wired to create. And as we uncover and apply the process, we might actually become better people along the way!

Creativity is often considered an innate gift, not something that can be learned or optimized. In fact, there is an entire branch of science devoted to dissecting, understanding, and stimulating creativity. Scientific American, the oldest continuously published magazine in the U.S., has been...