Showing results for "Ocean" in Sociology

If the Oceans Were Ink is Carla Power's eye-opening story of how she and her longtime friend, Sheikh Mohammad Akram Nadwi, found a way to confront ugly stereotypes and persistent misperceptions that were cleaving their communities. Their friendship - between a secular American and a madrasa-trained sheikh - had always seemed unlikely, but now they were frustrated and bewildered by the battles being fought in their names.

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.