Showing results for "Messages" in Writing & Publishing

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Journalists hate the term fake news, but there's a troubling reality: spin doctors routinely try to dupe them into reporting misleading and distorted stories. Award-winning journalist Cecil Rosner insists there is something we can do about this. We can pressure news organizations to stop blindly regurgitating the firehose of press releases and focus instead on determining what is actually true. Rosner empowers listeners by sharing his techniques for detecting misinformation and disinformation.

As everyone adjusts to hybrid and remote ways of working with others around the world, and we develop more ways of communicating, how you can use words to engage, inform, persuade or sell to others is increasingly important. And writing clear, error-free content that is appropriate for its intended purpose is something that anyone can learn to do. Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing.

Are you a secular writer who also strives to incorporate messages of hope or faith? I'm one of those writers, and I've fought for years to learn how to balance both aspects successfully. In this short nonfiction audiobook, I'll share the method I've learned to subtly incorporate faith-based messages in secular stories.

Are you ready to tap into the full potential of your email list without burning it out? Monetize Your List introduces a smarter way to turn subscribers into loyal customers, using an engaging and effective framework: The Diamond Customer Journey Map. This powerful strategy doesn’t just boost sales; it strengthens trust with your audience, keeping them engaged and enthusiastic about what you offer. You’ll discover how to invite your subscribers to the next step with a sense of excitement, instead of overwhelming them with aggressive sales tactics.

Despite what you may have heard, becoming a successful author isn’t about having 67,973 Instagram followers, reaching “best-selling” status for seven seconds, or having Beyoncé take your book on tour with her (as amazing as that would be!). It’s about impacting one person so deeply that they can’t help but recommend your book again and again. It’s also about uncovering more of yourself while you tell your story so that your unique light can’t help but shine more brightly upon the world.

This book, Authors Should Speak Advance Level, provides powerful advance strategies and insights into how to create even more opportunities for sharing your written and verbal content with people who will benefit. Speaking professionally comes with monetary advantages, too.

Alixander Dietrich knows a thing or two on public speaking. From being stricken with crippling stage-fright to delivering speeches for international competitions, universities, and corporations, he shares his speech-writing process in this crash course to assist beginner and veteran speakers alike!