Showing results for "Fire" in Advertising

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

When you ask yourself better questions, you'll get better answers and better results. This is a book for everyone with a website, regardless of what you do. It's not a technical book about programming, rather it will show you how to think differently about your website. It was designed to be a quick and easy listen as I want you to get on to taking real action. Without action there can't be any change. Whether you work with a professional website designer or you're the designer, you'll discover easy things you can do to improve your current site or help you design a new one.