In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument that AI visibility isn’t just an SEO issue — it also affects paid media, brand, and attribution.

Timestamps

00:00 Why AI visibility is creating a new attribution problem
01:30 What Similarweb found: AI-recommended brands saw more downstream visits
03:00 Why the traffic often shows up as branded search, not AI referral traffic
04:45 Branded search as a “receipt” for upstream marketing
06:00 Why AI may not create demand, but move or nurture it
07:30 The four roles of AI visibility: create, capture, nurture, protect
10:30 Why AI visibility can’t live only with SEO
12:00 What marketers should track beyond referral traffic
14:00 The Zero Click Marketing takeaway: the most important touchpoint may be the one analytics never sees

Links Mentioned:

Similarweb: The Downstream Impact of AI Visibility
Rand Fishkin / SparkToro: New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
Seer Interactive: Your SEO Team Is Building AI Visibility. Paid Media Should Be Too

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal something about how the market understands you? I suggest why AI visibility isn't merely a score. It's a mirror.

This episode pairs nicely with my May episode, "GEO Is What Happens When Search Becomes Zero Click." :)

Timestamps:

00:00 — Why AI visibility is becoming an executive question
01:34 — AI visibility as a mirror
03:15 — Testing HubSpot’s AEO Grader with SparkToro as an example
05:04 — What a messy competitive set can reveal
06:21 — AI visibility meets positioning
10:27 — Warning: vanity metrics
12:05 — Three buckets for evaluating your results
14:38 — Turning visibility gaps into marketing priorities
17:11 — A practical AI visibility playbook
19:22 — What the mirror can teach you

This episode is sponsored by HubSpot. You can try their free AEO Grader for yourself!

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

What if the best marketing doesn’t drive a click at all — but makes people seek you out?
I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actually matter to your audience, and why resonance beats reach when you’re trying to create work people remember.

Jay breaks down how to build stronger arguments for your ideas, why commodity content has such a short shelf life, and what it really means to matter more instead of simply marketing more.

Timestamps:
00:00 — Jay’s core idea: don’t market more, matter more
02:26 — Why every talk needs to create a real shift, not just a to-do list
04:24 — Jay’s “unsolicited response rate” metric
06:00 — Reach vs. resonance, and why making people care is the actual job
07:46 — Amanda’s coaching session with Jay and the missing “problem” in her talk
08:47 — Why marketers need to slow down and develop ideas that matter
14:21 — Creativity as trial and error, not instant genius
17:22 — Asking questions Google can’t answer
20:52 — Amanda’s favorite newsletter and useful zero-click content
22:38 — Michelle Warner as an example of a zero-click business
28:55 — How platforms reward lowest-common-denominator content
30:16 — Why speaking gives you control that social platforms don’t
34:48 — Jay’s podcast, *Why They Resonate*, and Amanda’s upcoming appearance

Connect with Jay Acunzo: https://www.linkedin.com/in/jayacunzo/
Learn more about Jay Acunzo: https://jayacunzo.com/
Sign up for Jay’s Newsletter: https://jayacunzo.com/newsletter
Listen to Why They Resonate: https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com