Books Are the Ultimate Zero Click Marketing Strategy (with Ben Putano)
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Books Are the Ultimate Zero Click Marketing Strategy (with Ben Putano)
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Yazan:
What makes a book worth reading, remembering, and recommending?
Ben Putano, founder and CEO of Damn Gravity (and Rand’s and my publisher!), explains why books might be one of the most powerful marketing tools in a zero-click world.
We get into why great books need one memorable idea, how to engineer word of mouth, why romance authors might be better at positioning than business authors, and how to market a book by starting with your biggest fans instead of chasing the broadest possible audience.
Timestamps:
00:00 – Why books are powerful in a zero-click world
02:19 – What books can accomplish that other marketing assets can't
09:20 – Books that changed the way we think
17:00 – What business authors can learn from romance novels
19:29 – The dinner party test for communicating big ideas
23:06 – How to market a book before it's published
27:23 – Bestseller lists vs. actual influence
Connect with Ben Putano: https://www.linkedin.com/in/ben-putano/
Check out Damn Gravity Media: https://www.damngravity.com/
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com