In this episode of REJUVENAGINGⓇ with Dr. Ron Kaiser, we are joined by Dr. Jim Firman, a trailblazer in the field of aging and the founder and Chief Innovation Officer at BetterAge. With a career spanning over four decades, Jim has dedicated himself to enhancing the quality of life for older adults. He shares his profound insights and experiences, including his leadership roles and the impactful programs he helped create during his 25 years as President and CEO of the National Council on Aging.

He discusses the development of significant initiatives such as the Benefits Checkup, a free online tool that has assisted millions of seniors in accessing benefits, and the Aging Mastery Program, designed to empower older adults with knowledge and skills across various aspects of life. Jim’s narrative is enriched with personal stories that shaped his passion for aging issues, including the influence of his grandparents and his early ventures into social entrepreneurship during his college days.

Throughout the episode, Jim articulates the evolving challenges faced by an aging population in a world unprepared for its growing numbers. He emphasizes the need for innovative solutions and societal shifts to better support this demographic, detailing BetterAge’s vision and strategy to address these needs through technology and community engagement.

This episode not only celebrates Jim Firman’s contributions and the transformative work of BetterAge but also serves as a motivational dialogue on rethinking aging, fostering a society that values and supports its elderly members more effectively. Dr. Ron and Dr. Jim’s conversation offers valuable perspectives on proactive living, the importance of holistic health, and the societal benefits of nurturing an environment where older adults can thrive.

https://www.betterage.net

https://www.linkedin.com/company/betterage

https://www.ncoa.org

https://www.linkedin.com/in/james-firman-b948a517/

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