🎙 Episode 39 – How To Add Knee Pain Niche

In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin break down why chronic knee pain is one of the most overlooked and profitable niches chiropractors can add once spinal decompression is dialed in.

They unpack the data, clinical realities, equipment, pricing, and simple internal marketing strategies that make a knee program a powerful second niche without ads, funnels, or added burnout. This is a practical, experience-driven conversation rooted in real clinic outcomes, not theory.

You’ll learn:

• Why chronic knee pain affects nearly 25% of U.S. adults and represents a massive, underserved patient base
• Why knee osteoarthritis is especially well-suited for non-surgical, technology-driven care
• The essential tools for an effective knee protocol (knee decompression, laser, shockwave, and supporting therapies)
• What a typical knee decompression care plan looks like and how practices price single vs bilateral cases
• The most common clinical and perception-based pitfalls doctors face when adding knee care
• Why internal marketing beats paid ads for launching a knee program
• Simple systems to identify knee pain in existing patients and stack revenue sequentially
• How addressing knee and hip issues can dramatically improve spinal decompression outcomes
• Why knee patients are often highly motivated, active, and ideal candidates for care
• How a staff-driven, technology-forward knee program protects the doctor’s energy while adding a strong revenue stream

If you’ve optimized spinal decompression and want to add another high-impact, high-demand niche without complicating your practice, this episode lays out exactly why knee care deserves serious consideration in 2026.

🎧 Tune in to learn how a dedicated knee program can help patients avoid surgery, restore activity, and create a simpler, scalable growth path for your practice.

🎙 Episode 38 – Protecting the Thoroughbred

In this episode of The Practice Builders Podcast, Dr. Vince Leone pulls back the curtain on a members-only micro training designed to help doctors build a practice that grows without burning them out. Using the “thoroughbred” analogy, he explains why the doctor is the seven-figure asset that must be protected first, and how energy, recovery, and role clarity directly determine the ceiling of the practice.

You’ll learn:

• Why most burnout comes from mismanagement, not weakness (over-racing, poor fuel, wrong work, no recovery)
• How your energy and decision-making drive practice growth more than any system or tactic
• The simplest ways to improve performance through sleep, nutrition, training, and recovery rhythms
• How to identify and eliminate the tasks that drain your energy (and what to delegate instead)
• Why planned downtime and true separation from work is disciplined maintenance, not indulgence
• The “protect the asset and the practice will follow” framework for long-term success and longevity

If you’re planning for your best year yet, this episode will help you grow revenue without sacrificing your health, clarity, or happiness.

🎧 Tune in and learn how to protect the doctor first so the practice can thrive for the long haul.

🎙 Episode 37 – Marketing From Inside the Trenches

In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin breaks down a proven, multi-channel marketing strategy for chiropractors who want consistent patient flow without relying on one platform or trend.

This episode addresses a common mistake: over-reliance on a single marketing channel, often social media, and why that approach leads to frustration and inconsistency.

Instead, Dr. Pankonin outlines how to build an education-based marketing system that positions the doctor as the local expert and compounds over time.

You’ll learn:

• Why diversifying marketing channels creates stability and predictability
• How education-first marketing builds trust and long-term demand
• How to combine external marketing (Facebook, radio, newspaper) with internal systems
• Why community involvement often outperforms paid ads for trust and referrals

This episode is a must-listen for doctors who want steady growth, stronger visibility, and a marketing strategy that holds up long-term — even as platforms and algorithms change.

🎧 Tune in to learn how to build a marketing engine that compounds year after year.