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The Practice Builders

The Practice Builders

By: Dr. Vince Leone and Dr. Kyle Pankonin
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Welcome to the Practice Builders podcast, the show where innovation meets strategy for growing thriving chiropractic clinics presented by Specialized Practice and hosted by Dr. Vince Leone and Dr. Kyle Pankonin. They're here to share proven tactics to help you build cash-based revenue streams, maximize staff driven services, and reduce reliance on insurance.

Dr. Vince Leone and Dr. Kyle Pankonin
Career Success Economics
Episodes
  • 55. I Need To Think About It
    Jun 30 2026

    🎙 Episode 55 – I Need To Think About It

    In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin tackle the four words every decompression doc dreads at the end of a strong ROF: "I need to think about it." It's rarely a real maybe — it's a soft no from a patient who hasn't reached enough certainty to commit.

    This episode breaks down why patients hesitate, how to prevent the objection before it surfaces, and exactly what to say when it does.

    You'll learn:

    • Why "I need to think about it" is almost always a polite no — and why most of those patients never come back without proactive follow-up
    • The five root reasons patients hesitate, from not understanding the condition to not yet trusting you
    • How plain-English analogies — the dried-up sponge, the ice cream sandwich, the stepped-on garden hose — build the understanding that drives a yes
    • Why tracking your own success rate gives you the confidence and hard data to lay a patient's fear of failure to rest
    • The exact language to uncover the real objection — "while you're here, what specifically do you need to think about?" — and why going quiet after is the whole move
    • How to close the loop with take-home materials and a scheduled next appointment instead of letting an undecided patient drift away

    A must-listen for any doc playing in the deep end of high-value cash services — because the difference between 2 starts a month and 6 often isn't your treatment. It's what you do in the 10 minutes of objections that follow the plan.

    🎧 Tune in and learn how to turn "let me think about it" into "let's get started" — because patients buy hope, certainty, and a clear path back to their lives.

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    39 mins
  • 54. Red Flags That Tell You a Patient Is Not a Good Candidate for Spinal Decompression
    Jun 26 2026

    🎙 Episode 54 – Red Flags That Tell You a Patient Is Not a Good Candidate for Spinal Decompression

    In this episode of The Practice Builders Podcast, Dr. Pankonin breaks down six major red flags doctors should watch for when selecting spinal decompression patients.

    Successful decompression starts with proper patient selection. An MRI may show disc degeneration, bulges, or stenosis, but that does not automatically mean the patient is a good candidate. The MRI must match the patient’s symptoms, history, and exam findings.

    He also discuss why doctors need to set realistic expectations, screen for psychological and compliance barriers, and look at the bigger picture when patients have significant comorbidities like obesity, smoking, poor conditioning, or lifestyle factors that may limit results.

    Key topics include:

    • Why the MRI must clinically correlate with the patient’s symptoms
    • When severe multi-level central stenosis may limit decompression outcomes
    • How fear-avoidance, disability mindset, anxiety, or depression can affect results
    • Why “miracle seekers” often become disappointed patients
    • How poor compliance can sabotage a 24-visit decompression plan
    • Why comorbidities and lifestyle factors must be addressed before or during care

    The big takeaway: not every patient with a bad MRI is a decompression candidate. The goal is to identify the right patients, set clear expectations, and create the best possible chance for a successful outcome.

    Doctors should define success around meaningful improvement, such as at least 50% pain reduction and better function, rather than promising to “fix” or “cure” the condition.

    🎧 Listen now on your favorite platform!

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    26 mins
  • 53. How To Explain Disc Injuries So Patients Actually Understand
    Jun 15 2026

    🎙 Episode 53 – How To Explain Disc Injuries So Patients Actually Understand

    In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin tackles the real reason patients walk away from disc treatment — and it's not cost or fear. It's confusion. When you bury a diagnosis under terms like "annular tear" and "foraminal stenosis," patients can't say yes to something they don't understand.

    This episode hands you a plain-English analogy toolkit that turns complex disc injuries into something any patient can grasp in seconds.

    You'll learn:

    • Why technical jargon — not price or fear — is the hidden conversion killer in your report of findings, and how to dismantle it
    • The four questions every patient is silently asking, and how to answer all of them before they ever have to ask
    • The full analogy toolkit — Jelly Donut, Sponge, Ice Cream Sandwich, Tire, and Garden Hose — and exactly what each one explains, from annular tears to nerve impingement
    • How to draw a straight line from each analogy to decompression, so the treatment becomes the obvious solution instead of an upsell
    • The three differentiators that make patients say "no doctor's ever done that before" — and why clear communication sits at the center of them
    • How dialing in your explanation can lift conversion from a typical 40–50% all the way to 70–80%, helping more people avoid surgery

    This is a must-listen for any decompression doc whose great clinical work isn't translating into accepted care — because the gap usually isn't your skill. It's the moment between the diagnosis and the patient's understanding of it.

    🎧 Tune in and learn how to make every disc injury make sense to your patients — because confident patients say yes, and confused patients say "let me think about it."

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    23 mins
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