Non-response bias occurs when the responses collected in a survey or study are not representative of the entire population due to certain groups being more likely to respond than others. It can skew the results and lead to inaccurate conclusions.

The silent majority skews the story 📉🔇 When those who don't respond change the outcome more than those who do.

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Theory of mind refers to the ability to attribute mental states, such as beliefs, intentions, and emotions, to oneself and others and to understand that others have beliefs, desires, and perspectives different from one's own. It enables individuals to interpret and predict the behavior of others based on their mental states and is essential for social cognition and interpersonal relationships.

Reading minds—sort of 🧠👀 Understanding that others have thoughts, beliefs, and intentions different from your own.

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Set a bar for good enough, and stop searching when something clears it.

Satisficing, a word coined by Herbert Simon, means setting a bar for good enough and choosing the first option that clears it. Because our time, information and attention are limited, chasing the perfect choice often costs more than it gains.

To use it, define your must-have criteria before you start looking, then stop at the first option that meets them. Save exhaustive searching for high-stakes decisions like hiring, health or major investments.

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