Your business will never outgrow your identity.

Read that again.

You can have the best business strategy, the right systems, incredible opportunities, and all the motivation in the world. But if you still see yourself as the person you used to be, you'll continue producing the same results.

The biggest thing holding you back in business might not be your skills, your competition, or the economy. It might be YOU.

In this 16-minute video, I break down one of the most powerful concepts in personal and professional growth: YOUR IDENTITY.

You'll discover:

• Why your identity determines your actions, decisions, and ultimately your results.
• How your beliefs about yourself can limit your success in business.
• Why motivation alone isn't enough to create lasting change.
• How repetition helps build a new identity.
• Why you must become the person capable of achieving your goals before those results become your reality.

Here's the truth: You don't become successful and then change your identity. You change your identity, and your actions begin to create different results.

Whether you're an entrepreneur, business owner, sales professional, or someone who knows they're capable of more, this conversation is for you.

My challenge to you: Stop asking yourself, "What do I need to do to become successful?"

Start asking, "Who do I need to become?"

Because when you change the way you see yourself, you change the way you show up in every area of your life.

👇 LET'S TALK: What's one belief about yourself that you need to change to reach the next level? Share it in the comments.

👍 If you found value in this video, hit LIKE, SUBSCRIBE, and share it with someone who needs to hear this message.

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.

Everyone romanticizes entrepreneurship. Nobody tells you about the 2am doubt, the clients who ghost, the months where revenue doesn't match the effort, or the loneliness of making every call yourself. In this episode, Kyle breaks down the harsh reality of business — the parts that don't make it into the highlight reels.

We dive into why most businesses don't fail from lack of hustle, but from a lack of clarity, positioning, and systems — and walks through the mindset shifts that separate operators who scale from operators who burn out, including moments from his own journey where he almost quit.

In this episode:

• Harsh reality #1: It's going to take longer than you think — double or triple your timeline
• Why problem-solving is slow the first time through (and why that's normal, not a failure)
• Harsh reality #2: People will doubt your work — including, sometimes especially, the people closest to you
• How to tell the difference between useful feedback and someone else's projected fear
• Harsh reality #3: Your motivation will run out — and why habits, not motivation, carry you through
• A bonus on knowing when to quit the corporate rat race (and why you shouldn't quit your day job just yet)

If you're in the trenches right now and it feels harder than anyone told you it would be, this episode will meet you there.

See you on the inside.

Kyle

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.

You didn't lose that deal to a competitor. You lost it to your notifications tab.

The data is brutal: leads contacted within 5 minutes are 21x more likely to convert than leads contacted after 30 minutes. Wait 10 minutes instead of 5, and your odds already drop 4x. The average business takes 47 hours to respond to a lead — and 78% of customers buy from whoever responds first. Not the better product. Not the lower price. Whoever showed up first.

That gap between "average" and "fast" is where your deals are actually dying, and most people never see it happen.

In this episode, Kyle breaks down the FIRST Framework — a real system, not a "check your phone more" platitude:

F — Flag: every inbound lead triggers an instant notification, no exceptions
I — Initiate: first contact within 5 minutes, non-negotiable
R — Recognize: acknowledge the specific thing they asked about, not a generic template
S — Schedule: lock the next step on that first contact, don't leave it open-ended
T — Trigger: an automated cadence kicks in the moment they go quiet

If speed isn't part of your sales system, it doesn't matter how good your pitch is — you're pitching to someone who already moved on.

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.

You are selling yourself in every room you walk into — to clients, to your kids, to your spouse, to a stranger at a networking event. So why do so many people still struggle to do it well?

In this episode, recorded live at a Venture X event, Kyle breaks down the real reason people don't buy: you're leading with your credentials instead of your context. Kyle pulls a volunteer on stage for an unscripted 30-second "sell yourself" exercise — and uses it to show exactly where most of us leave value on the table.

You'll learn:

• Why "leading with credentials" kills trust before you even open your mouth
• The difference between bragging and speaking to your results (with a real example that reframes "I'm a real estate agent" into "top 70 agents in Toronto")
• Why you need to Google yourself in incognito mode tonight — and what to do if you don't like what you find
• How reps, not mantras, build real confidence and conviction
• Why stories are what people actually remember (including the true story of a $500,000 Lamborghini, gas in a water bottle, and the wrong neighbourhood)

If you've ever gone blank when someone asked "so what do you do?" — this episode is your fix.

Chapters / Timestamps

• 0:00 – Why nobody reads business cards (and what to do instead)
• 3:30 – The power of one connection: meeting Carm at a Grant Cardone event
• 6:30 – Why communication is a dying skill in the age of AI
• 8:30 – The problem: leading with credentials instead of context
• 10:30 – Live example: pulling a guest on stage to sell himself in 30 seconds
• 13:00 – The hidden credential he almost left on the table
• 15:00 – Homework: speak to your results, not your title
• 19:00 – Google yourself in incognito mode tonight
• 21:00 – Give back: the real reason people leave managers, not companies
• 23:00 – Confidence comes from reps, not mantras
• 26:30 – The purple Lamborghini story

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.

Most adults are lonelier than they'll ever admit out loud. Not because they're unlikable. Not because they're too busy. But because nobody ever gave them a real system for making friends once school, sports teams, and dorm rooms disappeared. So they show up to events, make small talk, exchange numbers, and wonder why nothing ever turns into anything real.

In this episode, Kyle Guthro introduces the FRIEND Framework — a six-step system for building real friendships at any age. Find the right environments. Reach out. Investigate the conversation. Extend the invite. Nurture the connection. And dare to share. Kyle breaks down each step with real-life tactics you can use today — how to kill awkwardness before it kills the conversation, how to go from small talk to meaningful dialogue using the conversation funnel, how to extend a no-pressure invite that actually gets a yes, and how to follow up without feeling like you're bothering someone.

Whether you're an introvert who freezes in social settings, an extrovert who connects easily but never goes deep, or someone who had great friendships that life slowly pulled apart — this episode gives you the exact tools to change that starting today.

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.

You forgot to follow up.

Again.

Not because you're lazy. Not because you don't care. Because you're running your entire business out of your head — and your head was never built for that.

Every missed follow-up is a deal you didn't close. Every dropped ball is a relationship that just got colder. Every idea you lost was a piece of content, a product, or an opportunity that evaporated because you had nowhere to put it.

This isn't a memory problem. This isn't a discipline problem.

This is a systems problem. And in this episode, I'm going to fix it.

Kyle breaks down exactly how the most organized, highest-performing entrepreneurs operate — not by working harder or remembering more, but by building a system that does the remembering for them. Then he walks through the exact AI-powered stack he uses to run his business without keeping a single thing in his head.

What you'll learn in this episode:

• Why your brain is the most overworked and underpaid employee in your business
• The framework that eliminates chaos for good
• How AI handles your admin, your follow-ups, and your ideas before you even think about them
• The exact tools Kyle uses daily and how each one fits into the system
• The mindset shift that separates entrepreneurs who scale from the ones who stay stuck

The tools covered in this episode: Popl | Opal | ChatGPT | Claude | Otter.ai | GHL | FUB | HubSpot | Zoom | Teams | Buzzsprout | Stripe | Stan Store | ManyChat

Would love to hear what apps or software that you use that have had a big impact on your life.

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.

You pitched the prospect
Sent the proposal
Thought it went well.
Then nothing.

No reply. No response. Just silence.

👻YOU GOT GHOSTED👻
And I'm going to tell you exactly why.

It's not the price. It's not the timing. It's not that they went with someone else.
It's your follow up. And it's been broken the whole time.
In this episode I break down why 92% of salespeople quit before 80% of deals are even closable — and what the top 1% do instead to stay in the conversation and close.

Here's what we cover:

The two types of people killing their own deals without knowing it
The 5-touch framework that closes without being desperate or pushy
Word for word lines from Daniel G's No Resistance Sales system
The exact mindset shift that separates closers from everyone else

80% of sales close between the 5th and 12th contact.
Most people quit after one.
That gap is where your income is hiding.
Stop checking in. Start showing up.

👍 If this hit — like the podcast. It helps more people find it.
💬 Drop a comment — tell me the last time you got ghosted after a follow up.
📤 Share this with someone sitting on a dead deal right now.
🔔 Subscribe so you never miss an episode Speaking, Selling & Scaling tips
📲 Follow me on Instagram → @kyleguthro
💬 DM me on Instagram if this episode hit — I read every message

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.

Here's what nobody around you has the guts to say: it's not the market. It's not the timing. It's not bad luck. It's you — and specifically, how badly you communicate your value to the world.

Every day, mediocre people beat you to the job, the deal, the opportunity. Not because they're better. Because they can articulate why they're worth it and you can't. That's it. That's the whole story.

You've been calling it introversion. Calling it humility. Calling it "letting your work speak for itself." None of that is true. You were just never taught how to communicate — and instead of fixing it, you built a personality around the gap.

The world rewards perception over reality. A confident mediocre person beats a nervous excellent one every single time. That is not changing. The only thing that can change is you.

In this episode:

• Why "my work speaks for itself" is a lie you tell yourself
• What bad communication actually looks like in real time
• The self-sabotage patterns you've dressed up as personality traits
• The unfair reality nobody wants to admit out loud
• Why communication isn't a soft skill — it's the one skill that multiplies everything else

If this hit home — follow the podcast so you never miss an episode. Leave a comment with where bad communication has cost you, and share this with someone who needs to hear it.

Want help with your own communication? DM me on Instagram — @kyleguthro

We would love to hear from you. Drop us a comment

Support the show

Connect with Kyle Guthro:

🌐 www.kyleguthro.com

🏆 Join my FREE Community:

https://www.skool.com/core-business-academy-2542/about

📱 Socials:

Instagram: https://www.instagram.com/kyleguthro/

LinkedIn: https://www.linkedin.com/in/kyleguthro/

YouTube: https://www.youtube.com/@kyleguthro

TikTok: https://www.tiktok.com/@kyleguthro

⭐ Loved the episode? Leave a review:

https://g.page/r/CX1p1nqlVfxKEBM/review

Enjoyed this episode? Subscribe, leave a review, and share it with someone who needs to hear it.

📅 Book your Complimentary Call:

https://links.kyleguthro.com/widget/bookings/15-minute-conusltation

The Kyle Guthro Show — Speak with Significance. Sell with Strategy. Scale with Systems.