In this episode of Successful Scales, we sit down with Alex Hayes, President and Co-owner of Boost Pricing. Alex shares her 20+ year journey in sales, starting from hawking fireworks at eight years old to becoming an EOS Integrator and ultimately partnering with Boost Pricing.We dive deep into the psychology of selling and why so many sales professionals make fear-based decisions—discounting too soon just to win a deal or build a relationship. Alex explains how cutting prices by just 5% can devastate a business's bottom line, and how giving immediate, unprompted discounts actually erodes trust with buyers.She also breaks down Boost Pricing's unique 10-week program, which boasts a 100% money-back ROI guarantee. The conversation covers shifting sales culture, holding teams accountable to margin goals, and teaching reps the math behind profitability so they can confidently push back and charge what a service is truly worth.Whether you are a founder-seller struggling to raise prices or a sales leader trying to build a high-performing, margin-focused team, this episode is packed with actionable advice.

In this episode of Successful Scales, we sit down with Casey Woo, community leader of the 1,200-member Operators Guild and the investing syndicate Fog Ventures.Casey takes us through his fascinating career journey spanning the military, Wall Street, and serial startup operations, sharing the "business physics" that dictate how organizations must adapt and specialize to grow.We dive into everything from why early-stage operators are the "special forces" of business to the stark differences in how public equity versus venture capital investors evaluate companies. Casey also unpacks the core themes of his upcoming book, and shares his bold predictions on how AI will displace junior specialists while amplifying strategic leaders.If you’re a builder, an operator, or an entrepreneur looking to navigate the chaos of hyper-growth, this episode is an absolute firehose of information you won’t want to miss!

Meet Ryan Rosett, Founder and Co-CEO of Credibly. In this podcast episode, he takes us inside the company’s evolution, from its early days in 2010 to becoming a tech-forward leader in SMB lending.

We jump straight into his take on how Credibly leverages AI, customer obsession, and constant learning to stay competitive in a fast-evolving industry. Ryan also unpacks how their Co-CEO setup works, how AI is reshaping the lending landscape, and the lessons that have fueled Credibly’s growth.

Whether you work in lending, fintech, or are focused on building a long-term, sustainable business, this episode offers valuable insights worth tuning into.

✨ Connect with our guest:

LinkedIn - https://www.linkedin.com/in/ryan-rosett-262b642/

https://www.credibly.com/