In this episode, John Haskell is joined by Canadian farmer Joseph Gardiner to explore how Sell Buy Marketing principles translate beyond U.S. borders and into a volatile, high-stakes market. Joseph shares how rethinking cattle as financial assets rather than inventory transformed his operation, sharpened decision-making, and improved cash flow during uncertain times.

The conversation covers cow depreciation, intrinsic value, and the idea that keeping an animal is a buying decision made every day. Joseph explains how applying these concepts helped him confidently make large cattle purchases, uncover overlooked opportunities, and generate meaningful profits even when markets felt uncomfortable.

This episode offers a practical, real-world look at how disciplined marketing, clear math, and the right mindset can create resilience and opportunity, no matter the geography or market conditions.

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In this episode, we/I cover:

• Why Sell Buy Marketing works in volatile and high-price markets
• How cow depreciation and intrinsic value change marketing decisions
• Viewing owned animals and equipment as daily buy decisions
• Generating cash flow while building equity through market swings
• Using livestock to improve both profitability and soil health
• Why volatility can create opportunity for prepared operators

Connect with Joseph:

• Listen to his podcast, The Connor & Joe Show
• Check out his website
• Send him an email at joseph@coversandco.ca

Connect with Ranch Right:

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Episode 3. Cow Depreciation and Cow Longevity with Wally Olson
• Episode 4. Applying Sell Buy Marketing in Sheep with Aaron Helmick
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Know your numbers and win. Ranch Right is here to help with all of your financial needs. Click below to book a discovery call today.

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In this episode, host John Haskell is joined by Mike Glover, a former Special Forces SGM and CIA contractor, for a conversation about preparedness, decision-making under pressure, and why resilience is a learned skill rather than a personality trait. Mike will be a featured speaker at the upcoming Ranch Right Conference, and this discussion offers a preview of the resilience framework he will be teaching there.

Mike shares lessons from his military career, including how deliberate planning, contingencies, and team alignment reduce chaos when things go wrong. He and John connect those ideas directly to ranching and agricultural businesses, where volatility, market cycles, weather events, and personal emergencies are part of the job. The conversation challenges the idea of cowboy decision-making and replaces it with structured thinking, calm execution, and clear plans built before stress hits.

This episode is a reminder that resilience is not about avoiding problems. It is about being prepared to move forward when plans break, markets shift, or circumstances change unexpectedly.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• How military planning frameworks translate to ranch and business decisions
• Why preparedness reduces stress and improves decision quality
• The difference between confidence built on planning and emotion-driven reactions
• How teams function better when objectives and contingencies are clear
• Why self-reliance and resilience matter during market and life disruptions
• What Mike will be teaching at the Ranch Right Conference and how it fits the broader framework

Connect with Mike:

• Learn from Mike on YouTube

Connect with Ranch Right:

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Prepared by Mike Glover
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this...

Strong ranch businesses are built on more than good markets and solid production. In this episode, John is joined by Joshua and Tara Dukart, two of the speakers at the upcoming Ranch Right Conference, to talk about why self-leadership, teamwork, and resilience matter more than ever in today’s ranching environment.

Joshua and Tara share insights from their own experience working with agricultural families and teams, focusing on how personal accountability shapes leadership, how communication affects culture, and why resilience is a learned skill rather than an innate trait. The conversation explores the human side of running a ranch, including navigating pressure, avoiding burnout, and building teams that perform well in both good times and hard seasons.

This episode offers a preview of what attendees can expect from the upcoming Ranch Right Conference in Alabama on February 16-19, 2026.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

1. Why self-leadership is foundational to long-term ranch success
2. How communication and trust shape strong teams
3. The role resilience plays during stress, transition, and uncertainty
4. Common leadership challenges in ranch families and operations
5. What Joshua and Tara will be speaking about at the Ranch Right Conference

Connect with Joshua & Tara:

1. Follow on Facebook
2. Learn more about Win Warriors
3. Check out their upcoming events
4. Check out their website

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. The Happiness Advantage