If you have been wondering how to start a pet business but keep putting it off, this conversation is for you.

Emergency veterinarian Dr. Lynda Loudon spent 23 years in emergency medicine before she built her own online business. In this episode she tells us what pushed her over the edge, why she has pivoted three times, and what she now tells students who think they need one more certification before they are allowed to begin.

We also get honest about our own story. Charly and Larry spent a full year on a pet nutrition idea they could not launch with the ethics they wanted, and had to start over. PAWDEGA began as a dog page on Instagram called Milka the Frenchie.

You will hear why niching down is the thing that makes you findable, why 500 followers is a room full of people rather than a small audience, and why writing down how you do things now is what decides whether your first hire frees you or buries you.

Free guides and weekly emails:
https://pawdega.us/pages/pet-wellness-newsletter

Resources mentioned:
https://pawdega.us/leadership

Shop the episode at PAWDEGA, your Online Holistic Pet Wellness Store. Use code NEXTLEVEL for a discount on your next order.
https://pawdega.us/discount/NEXTLEVEL

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

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Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


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Most of us have done it. A symptom shows up late in the evening, the vet is closed, and we open ChatGPT and start describing what we are seeing. The answer comes back quickly and sounds completely certain.

In this episode, canine nutrition researcher Dr Conor Brady explains why that certainty is the problem. An AI tool has no ability to tell whether what it is saying is true, and he puts the figure at about 20 percent of facts, one in five, that could be questionable. He walks through how to structure a question so the tool challenges you instead of agreeing with you, why he tells it to stay away from news sources and Wikipedia, and the time it told him something about a dog's pancreas that made perfect sense right up until he looked for the evidence.

We also get into deepfake ads promoting pet products nobody actually endorsed, and the single message that protects you from acting on one.

Download the free Holistic Pet Wellness Blueprint:
https://pawdega.us/blueprint

The Liver Tonic that has been part of Milka's routine for six years:
https://pawdega.us/products/liver-tonic

Dr Conor Brady is the author of Feeding Dogs Dry or Raw: The Science Behind the Debate, which took him ten years to write. Find him at https://dcbholistic.com

Shop at PAWDEGA with code NEXTLEVEL:
https://pawdega.us/discount/NEXTLEVEL

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


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• @charlypruden
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If your dog is still itching, licking their paws, or breaking out in hot spots even on Apoquel or Cytopoint, this episode is for you.

Certified cannabis and fungi clinician Angela Ardolino, founder of CBD Dog Health and MycoDog, joins us to break down what full-spectrum CBD actually does for dog allergies, how it compares to Apoquel and Cytopoint at the mechanism level, and why the itching so often returns once a medication is stopped. We also cover how to read a Certificate of Analysis so you know what's actually in the bottle you're giving your dog.

📥 Grab our free Dog Allergy & Yeast Relief Guide: https://pawdega.us/allergy-guide

🐾 EASE is the full-spectrum hemp extract Angela discusses in this episode: https://pawdega.us/ease

You can find more from Angela at AngelaArdolino.com.

🐾 Shop the episode at PAWDEGA, your Online Holistic Pet Wellness Store. Use code CBD for 10% off your next order, our thank you to podcast listeners. 👉 https://pawdega.us/discount/CBD

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


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• @charlypruden
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If your dog's allergies and yeast keep coming back no matter what you try, this episode is for you. You've changed the food, tried the medications, added the supplements, maybe even done a full natural protocol, and your dog is still not well.

In this conversation, holistic practitioner Julie Anne Lee, DCH, explains why nothing has worked yet, and what most pet parents are never told about recurring allergies and yeast in dogs. This isn't about trying harder. It's about identifying the layers underneath that standard treatments keep missing.

You'll learn why symptoms often get worse before they get better, the four categories of dogs who don't respond to standard protocols, and the step-by-step cycling method Julie created for dogs that have tried everything. She also explains how over-vaccination can quietly keep the immune system from healing, and the hidden environmental triggers that keep yeast coming back.

Download the free guide, The Complete Natural Guide to Allergies and Yeast in Dogs, which breaks down the full cycling protocol in a format you can follow at home: https://pawdega.us/allergy-guide

When you're ready to start, the Allergy and Yeast Relief Protocol has everything Julie describes in one place:

https://pawdega.us/relief-bundle

Use code NEXTLEVEL for a discount at PAWDEGA, your Online Holistic Pet Wellness Store: https://pawdega.us

Julie Anne Lee, DCH RCSHom, is the founder of Adored Beast Apothecary and one of the most experienced holistic animal practitioners in North America.

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


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• @charlypruden
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If your dog keeps getting ear infections, itchy skin, or you've been told they have allergies that never seem to fully resolve, yeast overgrowth in the gut may be the real answer nobody has given you yet.

In this episode, I sit down with Julie Anne Lee, founder of Adored Beast Apothecary and one of the most experienced holistic animal practitioners in North America. Julie has spent over 25 years helping pet parents understand why yeast in dogs keeps coming back, and why the most common treatments, including antifungal medications and medicated shampoos, often make the problem worse rather than better.

We cover why yeast becomes resilient when you try to eradicate it, what is actually feeding it in your dog's diet, the step-by-step approach Julie recommends for addressing it naturally, and why dogs on Apoquel or Cytopoint should never stop their medication cold turkey.

If you want everything from this conversation in one place, download The Complete Natural Guide to Allergies and Yeast in Dogs for free: https://pawdega.us/allergy-guide

The Yeasty Beast Protocol, developed by Julie from decades of clinical work, is available at PAWDEGA along with the Yeasty Dog Support Bundle for dogs who need topical relief while the internal work begins.

Yeasty Dog Support Bundle: https://pawdega.us/yeast-bundle

Yeasty Beast Protocol: https://pawdega.us/ybp

Use code NEXTLEVEL for a discount.

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


FOLLOW

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• @charlypruden
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If your dog is still scratching, flaring up, or stuck in the loop of medication and prescription diets with no real improvement, this episode is for you.

We sat down with Billy Hoekman, VP of Nutrition and Formulation at Green Juju, to talk about what's actually driving dog allergies today and what a real, practical, natural approach looks like.

Billy worked through this with his own French Bulldog, Huckleberry, so everything he shares is lived experience backed by over 15 years in animal nutrition.

In this conversation, you'll hear why allergies are almost never just a food problem, how genetics, environment, and gut health all compound together, what the three-part protocol looks like that helped Huckleberry go from wearing a cone to thriving, and why patience and consistency matter more than finding the perfect supplement.

We also put together a free guide to walk you through the root drivers, common mistakes, and where to start.

Download The Complete Natural Guide to Allergies and Yeast in Dogs at: https://pawdega.us/allergy-guide

If you want to support your dog's gut and immune system while you work on the root cause, the Allergy and Yeast Relief Protocol and Green Juju Limited Ingredient Diet are available at PAWDEGA, your Online Holistic Pet Wellness Store: https://pawdega.us/discount/NEXTLEVEL

Use code NEXTLEVEL for a discount on your first order.

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


FOLLOW

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• @charlypruden
• @larrypruden

If your dog keeps having pancreatitis episodes despite diet changes and supplements, you are not doing anything wrong.

The problem is that pancreatitis rarely exists on its own, and the conditions that overlap with it, EPI and SIBO, can look almost identical and require completely different approaches.

In this episode, I sit down with Julie Anne Lee, founder of Adored Beast, to break down why pancreatitis keeps coming back, how EPI and SIBO can develop from it, and why treating the wrong condition is one of the most common reasons dogs stay stuck.

We cover the cortisol-pancreas loop that most pet parents have never heard of, which diagnostic tests to request from your vet, why the right probiotic for pancreatitis is the wrong one for SIBO, and what diet and supplement support actually looks like for each condition.

Julie Anne also explains why liver, pancreas, gallbladder, and kidney support belong in every recovery plan, and names Liver Tonic as one of the most important and most missed pieces of the puzzle.

Download the free guide for a step-by-step breakdown of diagnostics, diet, and supplement support for pancreatitis, EPI, and SIBO: https://pawdega.us/ps-guide

Shop the episode at PAWDEGA, your Online Holistic Pet Wellness Store, and use code NEXTLEVEL for a discount: https://pawdega.us

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


FOLLOW

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• @charlypruden
• @larrypruden

One in 1.65 dogs in the U.S. is currently being diagnosed with cancer. That number closely mirrors the human cancer rate, and according to today's guest, that is not a coincidence.

In this episode, we sit down with Dr. Marlene Siegel, an integrative veterinarian with over 40 years of experience, to talk about what is actually driving the rise in chronic disease and cancer in dogs.

Not just genetics. Not just bad luck.

The specific, addressable root causes that are often overlooked: essential nutrient deficiency, toxic overload, and what happens to the body when both are present at the same time.

We cover Dr. Siegel's 6-step healing framework, why leaky gut may be at the center of most immune and autoimmune issues in dogs, the truth about tap water and indoor air quality, and how to start making real changes without becoming overwhelmed.

If you want a clear, practical starting point, download our free Holistic Pet Wellness Blueprint at: https://pawdega.us/blueprint

For pet parents ready to support their dog's detox pathways, we recommend The Exchange, the Leaky Gut Protocol, and Liver Tonic, all available at PAWDEGA: https://pawdega.us

Use code NEXTLEVEL for a discount on your first order.

Learn more about Dr. Marlene Siegel and her online courses for pet parents at DrMarleneSiegel.com.

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


FOLLOW

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• @charlypruden
• @larrypruden