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Good. Better. Broker.

Good. Better. Broker.

By: Justin White
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What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.© 2026 Good. Better. Broker. Economics Management Management & Leadership Personal Finance
Episodes
  • How to Serve Those Who Served Us | Episode 126
    Jun 23 2026

    The following guest sits down with host Justin White:

    • Anthony Lee – CEO and Founder, Veterans Alliance Home Loans


    Showing up For the Military Veteran Community Requires a Keen Understanding of the VA Loan

    From the military to marathons to mortgages, Anthony Lee knows what it takes to get across the finish line. He’s now using that same approach to lift the veteran community. How can mortgage loan originators help more veteran borrowers while shifting the narrative on VA loans? Listen to Episode #126 of the Good. Better. Broker. podcast to find out how Anthony is creating more opportunities for LOs, military veterans, and their families.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how to help veterans navigate the VA loan process.


    In this episode, we discuss ...

    • 1:55 – how being an endurance athlete helps with doing mortgages
    • 3:49 – Anthony running 6 marathons in one year
    • 5:40 – Anthony’s history in the mortgage industry
    • 6:46 – how Anthony got a $4.1m listing on his first deal in real estate
    • 9:16 – how military experience translates to mortgages
    • 10:46 – why veteran LOs are uniquely positioned to serve veteran borrowers
    • 12:09 – what non-veteran LOs don’t understand about serving military veterans
    • 13:59 – The launch of Veterans Alliance Home Loans
    • 15:41 – what Anthony asks listing agents about VA loans
    • 17:38 – why Anthony can overcome any objection
    • 19:47 – similarities between coaching athletes and LOs


    Show Contributor:

    Anthony Lee

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    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    21 mins
  • Rinse and Repeat: Why Every Loan Experience Needs to Be the Same | Episode 125
    Jun 9 2026

    The following guest sits down with host Justin White:

    • Justin Kelly – President and CEO, CPF Mortgage


    Why an Assembly Line Loan Process Helps Borrowers, Agents, and Staff Members

    On the surface, delivering the same loan experience every time may not seem like a huge deal. But when you consider what a repeatable process has done for Justin Kelly’s company, you’ll understand why it’s important. How can mortgage brokers build a loan process that runs like a well-oiled machine? Listen to Episode #125 of the Good. Better. Broker. podcast to find out how Justin did it and how he’s teaching his referral partners to do the same thing.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how a mortgage broker built his brand and business with a repeatable, scalable loan process.


    In this episode, we discuss ...

    • 1:46 – starting in the mortgage business before graduating from high school
    • 3:03 – what Justin loves about the industry
    • 3:24 – the significance of the name CPF Mortgage
    • 4:35 – establishing a good reputation in the community
    • 5:36 – the impact of the loan process on the company brand
    • 7:16 – how Justin’s early days in the business led to the need for a repeatable process
    • 8:50 – Justin’s assembly line approach to the loan process
    • 9:58 – the importance of brand predictability
    • 12:20 – the benefits of an assembly line process for Justin’s team
    • 13:04 – coaching real estate agents to help improve their processes
    • 13:49 – providing referral partners with relevant educational materials
    • 15:18 – how Justin’s loan process has helped with company culture


    Show Contributor:

    Justin Kelly

    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    18 mins
  • UWM LIVE! Megacast Part 2 | Episode 124
    May 26 2026
    The following guests sit down with host Justin White:• Eric Wilson – Freddie Mac• Roger Moore – Loan Pronto• Jason Kindler and Aaron Bacus – First Coast Mortgage• Julie Grushoff – Clear Choice Lending• Jaxzann Riggs – The Mortgage Network• Kristen Genovese – CMS Mortgage Solutions• Mike Fawaz – Origina8UWM Live! Attendees Discuss All Things Mortgage Industry and BeyondFor the fifth year in a row, thousands of independent mortgage brokers gathered in Pontiac, Michigan for the biggest broker event of the year, UWM LIVE! In part 2 of this special episode, we catch up with mortgage professionals from around the country to find out how they’re leveraging technology, social media and more to bring in business.In this episode of the Good. Better. Broker. podcast, you’ll hear interviews from the fifth annual UWM LIVE!In this episode, we discuss ...• 1:07 – interview with Eric Wilson• 12:00 – interview with Roger Moore• 20:58 – interview with Jason Kindler and Aaron Bacus• 31:48 – interview with Julie Grushoff• 45:04 – interview with Jaxzann Riggs• 53:42 – interview with Kristen Genovese• 1:01:46 – interview with Mike FawazResources Mentioned in This Episode: Freddie MacLevitate Show Contributors:Eric WilsonLinkedInFacebookFreddie MacJason Kindler LinkedInFacebookInstagramAaron BacusLinkedInFacebookInstagramJaxzann RiggsLinkedInFacebookInstagramJulie GrushoffLinkedInFacebookInstagramKristen GenoveseLinkedInFacebookInstagramMike FawazLinkedInFacebookInstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or Twitter Connect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
    Show More Show Less
    1 hr and 19 mins
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