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🎙️ Most businesses don't fail at SEO. They just get sold the wrong version of it! 😬

I had a blast joining Malcolm Gallagher on the Biz Vision Podcast (BVTV) for a 3-part SEO trilogy, streaming all the way from their UK studios to me here in sunny Los Angeles ☀️ (Malcolm made me promise not to brag about the weather 😂).

If your inbox is full of "Get on page 1 of Google next week!" emails, this one's for you. 📩🗑️

Here's what we dug into:

🔗 Why backlinks are still the #1 ranking factor. Google doesn't trust anybody, and other websites vouching for you is how you earn that trust.

🎯 What makes a quality backlink. Relevance beats everything. If you're a doctor, a link from a restaurant won't do much for you! 🩺🍔

🕵️ How to find the links your competitors already have with tools like Ahrefs, Moz, or Semrush.

🎩 White hat vs. gray hat vs. black hat SEO, and the sneaky tricks that can get you kicked off Google for good.

📊 How to measure SEO the right way with Google Analytics and Search Console, because traffic is nice but conversions pay the bills 💰

📧 The newsletter mistake I made for 5 years and what finally got people to sign up.

🤝 How to build trust with video, reviews, and social media (hint: it takes about 5 touchpoints).

▶️ Why YouTube deserves a spot in your marketing mix

⏳ Why SEO takes about 6 months, and why patience beats shortcuts every time.

Before you hire anyone to work on your SEO, watch this first! 👀

🎁 I put together a free gift for everyone who tunes in. Grab it at 👉 https://seooptimizers.com/

Huge thanks to Malcolm and the BizVision team for having me on! 🙌

#SEO #Backlinks #LinkBuilding #SearchEngineOptimization #DigitalMarketing #GoogleRankings #SmallBusinessMarketing #OrganicTraffic #GoogleAnalytics #ContentMarketing #EmailMarketing #VideoMarketing #MarketingTips #BizVision #BVTV #Podcast #PodcastGuest #SEOOptimizers #BrandonLeibowitz

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🎙️ Google doesn't rank websites. It ranks TRUST. 🔐

I had a blast joining the Conversion Zoo podcast 🦁🐒 to talk about SEO, AI, and what businesses should actually focus on right now if they want traffic that keeps growing for years. 📈

Here's what we got into:

🛹 From side hustle to full-time agency. I started SEO Optimizers on lunch breaks and late nights back when I was a director of SEO at ad agencies. I didn't quit my job until my agency had out-earned my paycheck for 6 straight months. (Spoiler: playing it safe saved me in 2020.)

🤖 AI content and Google. Google says it doesn't care who writes your content, as long as it's helpful and accurate. I share how I write prompts that run 1 to 2 pages long, and why copying and pasting straight from ChatGPT is a bad idea. 🚫📋

🔗 Backlinks still run the show. Why buying 1,000 links on Fiverr for $20 does more harm than good, why that "As Seen in Forbes" PR placement might be sitting on a noindex page 👀, and how to build links that actually count.

🧠 ChatGPT vs. Google. ChatGPT is basically Bing in an AI costume. Optimize for Google and you're covering most of the AI platforms too.

🎯 Quick SEO wins you can use today. Give every service its own page, write more than your competitors do, and stop trying to be on every platform at once. (But DO claim your username everywhere before someone else grabs it! 🏃‍♂️💨)

🐢 Patience pays. SEO is slow, steady wins until you hit that hockey-stick growth. 🏒📊

Plus, I talk about the skateboarding Instagram page I grew to a couple hundred thousand followers as a passion project. 🛹🔥

🎁 I put together a free gift for listeners! Head to 👉 seooptimizers.com/gift for my free classes, my contact info, and a free website SEO analysis you can book right on my calendar. 🗓️✅

Huge thanks to Conversion Zoo for having me on! 🙌 Hit play and let me know your biggest SEO question in the comments. 👇💬

#SEO #SearchEngineOptimization #DigitalMarketing #AIContent #ChatGPT #Backlinks #LinkBuilding #GoogleRankings #LocalSEO #ContentMarketing #SmallBusinessMarketing #MarketingPodcast #ConversionZoo #SEOOptimizers #BrandonLeibowitz #GrowYourBusiness #Entrepreneur #SideHustle #AIMarketing #SEOTips

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🎙️ I had a great time joining Ran Mehia on the eCoffee with Experts podcast to talk about where SEO is headed and how search is changing faster than ever! 🚀

We dove into some big topics, including how AI is reshaping search behavior, why businesses need to focus on visibility beyond traditional Google search, and why quality beats quantity when it comes to link building. 🔍

I also shared how I got started in digital marketing back in 2007, built SEO Optimizers from the ground up, and eventually went all-in on helping businesses turn search visibility into actual leads, sales, and conversions. 📈

We also talked about:
🤖 AI, ChatGPT, Perplexity & the future of search
🔗 Why quality backlinks matter more than collecting tons of links
🎙️ How guest podcasting can build backlinks, authority, trust, and content
📄 Why creating focused service pages can improve SEO
🏆 Building topical authority through strategic content and internal linking
💡 Using competitor research to uncover new SEO opportunities
🚀 The importance of patience when building a business
⏰ Why delegation and systems are essential for scaling

One thing I really emphasized is that SEO isn't just about getting traffic anymore. It's about being visible wherever people are searching and turning that visibility into real business results.

Thanks to Ran and the entire eCoffee with Experts team for having me! 🙌

🎧 Check out the full conversation and let me know what you think!

#SEO #SearchEngineOptimization #DigitalMarketing #AI #ChatGPT #LinkBuilding #ContentMarketing #DigitalPR #PodcastMarketing #Entrepreneurship #SEOOptimizers #Marketing #Google #GuestPodcasting

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