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🎙️ Most businesses don't fail at SEO. They just get sold the wrong version of it! 😬

I had a blast joining Malcolm Gallagher on the Biz Vision Podcast (BVTV) for a 3-part SEO trilogy, streaming all the way from their UK studios to me here in sunny Los Angeles ☀️ (Malcolm made me promise not to brag about the weather 😂).

If your inbox is full of "Get on page 1 of Google next week!" emails, this one's for you. 📩🗑️

Here's what we dug into:

🔗 Why backlinks are still the #1 ranking factor. Google doesn't trust anybody, and other websites vouching for you is how you earn that trust.

🎯 What makes a quality backlink. Relevance beats everything. If you're a doctor, a link from a restaurant won't do much for you! 🩺🍔

🕵️ How to find the links your competitors already have with tools like Ahrefs, Moz, or Semrush.

🎩 White hat vs. gray hat vs. black hat SEO, and the sneaky tricks that can get you kicked off Google for good.

📊 How to measure SEO the right way with Google Analytics and Search Console, because traffic is nice but conversions pay the bills 💰

📧 The newsletter mistake I made for 5 years and what finally got people to sign up.

🤝 How to build trust with video, reviews, and social media (hint: it takes about 5 touchpoints).

▶️ Why YouTube deserves a spot in your marketing mix

⏳ Why SEO takes about 6 months, and why patience beats shortcuts every time.

Before you hire anyone to work on your SEO, watch this first! 👀

🎁 I put together a free gift for everyone who tunes in. Grab it at 👉 https://seooptimizers.com/

Huge thanks to Malcolm and the BizVision team for having me on! 🙌

#SEO #Backlinks #LinkBuilding #SearchEngineOptimization #DigitalMarketing #GoogleRankings #SmallBusinessMarketing #OrganicTraffic #GoogleAnalytics #ContentMarketing #EmailMarketing #VideoMarketing #MarketingTips #BizVision #BVTV #Podcast #PodcastGuest #SEOOptimizers #BrandonLeibowitz

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