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Do It My Way Podcast

Do It My Way Podcast

By: Deedra Determan
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DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • You're Not the Main Character in Everyone Else's Story
    Oct 22 2026

    You're Not the Main Character in Everyone Else's Story

    Have you ever overthought what you wore, what you said in a meeting, what you posted on social media, or whether someone was judging you?

    Here's the truth: most people aren't thinking about you nearly as much as you think they are.

    They're too busy thinking about themselves.

    We can waste SO much time worrying about what other people think, reading into someone's reaction, or assuming their mood, comment or silence has something to do with us.

    It usually doesn't.

    On this week's DO IT MY WAY Podcast, I'm talking about Main Character Syndrome and how freeing it can be when you realize you aren't the main character in everyone else's story.

    If fear of judgment has ever stopped you from posting the video, wearing the outfit, speaking up, launching the idea or simply being yourself, you need this episode.

    Stop making yourself the main character in someone else's story and start being the main character in your own.

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    24 mins
  • Stop Trying to Be an Expert. Serve the Person You Used to Be.
    Sep 24 2026

    What if the thing you've spent years trying to figure out…is actually the thing you're meant to teach?

    One of the easiest ways to create a coaching program is to serve the person you once were.

    Think about it.

    What was your storm?

    What were you struggling with?

    What mistakes did you make?

    What did you finally figure out?

    And most importantly…

    What do you know now that you desperately needed to know back then?

    That's where your personal brand gets powerful.

    Because you don't need to pretend to be someone you're not. You don't need another certification. And you don't need to reinvent the wheel.

    You need to take what you've lived, what you've learned and what you've figured out, and create a shortcut for someone who is standing where you once stood.

    Your mistakes can become your method.

    Your experience can become your expertise.

    And your story can become the foundation of a business.

    In this week's episode of Do It My Way, I'm breaking down how to turn your own journey into a personal brand and coaching program, and why showing up as YOU may be your biggest competitive advantage.

    Because someone out there is where you were five years ago.

    And they don't need you to be perfect.

    They need you to show them the way.

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    19 mins
  • The Work Behind the Success – Shawn Peters
    Oct 1 2026
    After 20 years in real estate, Shawn Peters has learned that selling homes is only part of the job. The real business is built on relationships, trust, consistency, and staying connected long after the sale.
    Shawn's career began after working as a paralegal, becoming a mom, and eventually stepping into property management with her husband before building a career in real estate. What started with friends trusting her to sell their homes grew into a career specializing in high-end real estate.

    In this episode, Shawn shares how she built her business through referrals, why she believes your personal brand matters, and how social media has changed the way people buy and sell homes. She also talks about working alongside her son, Drew, who brings a younger perspective to the business and has taught her a few things along the way.

    Shawn opens up about navigating the 2008 housing crash, the work ethic it takes to stay successful in a competitive industry, and why she has always chosen to personally guide her clients rather than build a large team. She also shares her recent move to Sotheby's, what's next in her career, and how years of hard work have helped her create one of her greatest luxuries: more freedom with her time.
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    33 mins
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