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The Work Behind the Success – Shawn Peters

The Work Behind the Success – Shawn Peters

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After 20 years in real estate, Shawn Peters has learned that selling homes is only part of the job. The real business is built on relationships, trust, consistency, and staying connected long after the sale.
Shawn's career began after working as a paralegal, becoming a mom, and eventually stepping into property management with her husband before building a career in real estate. What started with friends trusting her to sell their homes grew into a career specializing in high-end real estate.

In this episode, Shawn shares how she built her business through referrals, why she believes your personal brand matters, and how social media has changed the way people buy and sell homes. She also talks about working alongside her son, Drew, who brings a younger perspective to the business and has taught her a few things along the way.

Shawn opens up about navigating the 2008 housing crash, the work ethic it takes to stay successful in a competitive industry, and why she has always chosen to personally guide her clients rather than build a large team. She also shares her recent move to Sotheby's, what's next in her career, and how years of hard work have helped her create one of her greatest luxuries: more freedom with her time.
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