• #114 - From D1 Football to Training Hollywood: John Damon on Elite Coaching For High Performers
    Jun 30 2026
    What does it actually take to coach the people who can't afford to fail — Hollywood talent, elite athletes, executives whose bodies and schedules are under constant pressure?In this episode of the Choose Hard Podcast, Cody McBroom sits down with John Damon — former Division I football player at Boston College, celebrity trainer, performance coach, and founder of The Cave — to break down the journey from athlete, to coach, to gym owner, to builder of one of the most talked-about private training spaces in the industry.John has spent his career inside rooms most coaches never get access to — The Sports Club/LA, Equinox, and now his own premium gym-design business — and this conversation goes deep into what actually separates good coaching from elite coaching.What's covered in this episode:✅ The athlete-to-coach transition — What John's D1 football career at Boston College taught him that still shapes how he coaches today, and how that competitive background changed his relationship with discomfort and standards.✅ From trainer to owner — What pushed John to stop just training people and start building gyms, brands, and businesses around performance.✅ Coaching high performers and celebrities — How John broke into coaching talent and executives, and what high performers actually need from a coach that most trainers get completely wrong.✅ Training under pressure — What changes when your client's body, schedule, and public reputation are all on the line at once.✅ Why the environment matters as much as the training — John's philosophy on why the room, the equipment, and the culture around a client can matter just as much as the program itself — and how that thinking led him to build The Cave.✅ What it takes to build a long career in this industry — John's advice for young trainers and entrepreneurs on what to obsess over, what to ignore, and what separates a good coach from a great one.If you're a coach trying to level up your standards, a gym owner thinking about environment and experience, or just someone who wants to hear how elite performance actually gets built — this episode is for you.GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠INQUIRIES – ⁠info@tailoredcoachingmethod.com
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    1 hr and 1 min
  • #113 - [Q&A]: Helping a Client w/ Victim Mindset, Re-igniting Motivation During Self-sabotage, Navigating Resistance to Tracking Food, and More…
    Jun 23 2026
    Every online coach loves the client who follows the plan perfectly and gets linear results. But what happens when the coaching gets messy? In this episode of the Choose Hard Podcast, Cody McBroom delivers a comprehensive masterclass on nutrition troubleshooting and client psychology, addressing the exact roadblocks that separate amateur trainers from elite specialists.Cody breaks down how to handle the psychological bottlenecks, emotional self-sabotage, and the dreaded "I'm doing everything right" roadblock. If you want to build solid standard operating procedures (SOPs) around nutrition data without turning your clients' lives into an obsessive prison, this episode provides your tactical blueprint.✅ The "I'm Doing Everything Right" Dilemma: How to investigate hidden data and metrics versus true metabolic adaptation when the scale is ticking up—and when it’s actually time to look at clinical interventions like peptides or GLP-1s.✅ Dismantling the Food Identity Crisis: How to coach a client out of a victim mindset ("I can't eat like a normal person") and break the toxic reward/punishment relationship they have with food.✅ Overcoming the 75% Fatigue: The psychological play to re-ignite a client who gets three-quarters of the way to their goal and stalls out because they’ve become complacent with "good enough."✅ The Post-Binge Protocol: The exact, chronological steps to take when a client admits to blowing past their targets. Learn how to respond using nervous-system regulators and the "Urge Jar" to drive behavioral change without casting shame.✅ Overcoming Tracker Resistance: How to effectively onboard a client who is fiercely resistant to tracking food or using apps like MyFitnessPal without making them feel judged, restricted, or micromanaged.—GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠INQUIRIES – ⁠info@tailoredcoachingmethod.com Key Coaching Problems Solved In This Episode:
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    49 mins
  • #112 - 5 Lessons Every Coach and Business Owner Needs to Hear in 2026
    Jun 16 2026
    Most coaches think their biggest problem is leads or content. It's not. In this episode, Cody McBroom breaks down 5 of the most important lessons he's learned as a coach and business owner in 2026 — lessons that touch on client retention, personal integrity, identity-based standards, what actually drives long-term motivation, and trusting the process even when you can't see the outcome.Here's what's covered:The real reason coaches lose clients — It's not your marketing. It's your onboarding, your check-ins, and your referral system (or lack of one). Most coaches are fixing the wrong problem.Respect is the one thing you can always maintain — When someone wrongs you, when the situation goes sideways, when you have every right to react — your response is the only thing that defines how people remember you. You can't control what happens. You can control what they have to say about you afterward.Core values are meaningless without standards and rules — A value without a standard is just a soundbite. Cody breaks down the framework he uses personally and with clients: Value → Identity → Standard → Rule, and why this is the actual architecture behind sustainable behavior change.Pain is a powerful motivator — until it isn't — You can build a lot running from something. But once you've created enough distance from that pain, the drive disappears. This episode unpacks how to shift from a pain-driven pursuit to a purpose-driven one — and why that shift is the key to breaking the all-or-nothing cycle for good.God's a weaver — and your story isn't finished — A woven blanket can take over 100 hours to make. Buying one takes seconds. Your life is being woven the same way. Moses spent 40 years after exile before God spoke to him again. Situations Cody thought would never end took months, over a year — and now he can see exactly what they were for.If you're a coach, a business owner, or just someone trying to build something that lasts — this episode is for you.GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠INQUIRIES – ⁠info@tailoredcoachingmethod.com
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    52 mins
  • #111 - The Future of Fitness: 7 Trends Reshaping the Coaching Industry (And My Raw Take on Each)
    Jun 9 2026

    AI analyzed the fitness industry and spit out 7 trends that are actively changing the game for coaches, trainers, and health professionals.

    In this episode, I'm breaking down each one — what's real, what's overhyped, and what you actually need to do about it. We're talking about the GLP-1 problems being discovered, why behavior change coaching is now more valuable than periodization knowledge, the wearable data opportunity most coaches are sleeping on, and more. If you want to stay ahead of where this industry is heading, this one's for you.

    Here’s what’s covered in this podcast:

    1. Pivot from "Fat Loss" to the "GLP-1 Care Ecosystem"

    2. Adopt Hybrid Coaching as Your Default Operating System

    3. Master the Interpretation of Wearable Data

    4. Expand into Longevity, Women's Health, and Active Aging

    5. View AI as Your Assistant, Not Your Competitor

    6. Behavior Change Beats Programming & Periodization

    7. The "Social Fitness" Boom: Combating the Loneliness Epidemic

    GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/

    📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com


    ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

    question.choosehardpodcast.com

    ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

    www.fatlosstransformation.com {1-On-1 Coaching}

    https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}

    📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

    www.thetailoredtrainer.com

    🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

    https://www.tailoredcoachingmethod.shop/collections/all

    💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):

    https://jockofuel.com/discount/CHOOSEHARD

    🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

    - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠

    - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠


    GET MORE FREE CONTENT AT THE LINKS BELOW:

    📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠

    💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠

    IG -⁠https://www.instagram.com/codymcbroom⁠

    YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

    INQUIRIES – ⁠info@tailoredcoachingmethod.com

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    55 mins
  • #110 - How to Choose the Best Training Split for Your Goals (10 Options Ranked)
    Jun 2 2026
    Not every training split is built for every lifter — and choosing the wrong one is quietly killing your progress. In this episode, Cody breaks down 10 training splits across 3, 4, 5, and 6-day schedules, covering full body, upper/lower, push/pull/legs, and specialization variations.You'll learn exactly how to match your split to your schedule, training age, and goals — so you stop guessing and start building. Whether you're a beginner figuring out your first program or an experienced lifter who keeps spinning their wheels, this episode gives you a clear, no-fluff framework for making the right call.The splits covered in this podcast are:1. Full Body / Full Body / Full Body [3-Day Split]2. Upper / Lower / Full Body [3-Day Split]3. Upper / Lower / Upper / Lower [4-Day Split]4. Push / Pull / Lower / Upper [4-Day Split]5. Legs / Push / Legs / Pull + Glutes [4-Day Specialization]6. Upper / Lower / Push / Pull / Legs [5-Day Split]7. Push / Pull / Legs / Push / Pull [5-Day Split]8. Lower / Upper / Lower / Upper / Lower [5-Day Split]9. Upper / Lower / Upper / Lower / Upper [5-Day Split]10. Push / Pull / Legs / Push / Pull / Legs [6-Day Split]You can also find a full breakdown of these splits, who they are for, the benefits of each training split, and extra resources to go along with each of them, all within the two following articles:https://tailoredcoachingmethod.com/top-7-hypertrophy-training-splits-for-men-science-based-guide/https://tailoredcoachingmethod.com/training-splits-women/ GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠IG -⁠https://www.instagram.com/codymcbroom⁠YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠INQUIRIES – ⁠info@tailoredcoachingmethod.com
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    44 mins
  • #109 - 375 Miles, 10 Days, Zero Excuses: Bridger Deaton on Running Across Arizona
    May 26 2026

    Bridger Deaton runs Lean & Lethal Coaching — and recently ran 375 miles across the state of Arizona in 10 days to raise money for cancer patients.

    In this episode, Bridger breaks down what happens to your body, your mind, and your identity when you voluntarily do something most people can't comprehend. We get into how elite personal standards directly translate into business execution, why systems beat willpower every time, and how coaches who lead by example stop treating their business like a jobby and start building something real. If you've been waiting for a reason to raise your standard — this is it.

    Follow Bridger on instagram:

    https://www.instagram.com/bridgerdeatonpt/

    Listen to the Lean and Lethal Podcast:

    Apple: https://apple.co/49mDw61

    Spotify: https://spti.fi/iq2nlLW

    GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/

    📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

    ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

    question.choosehardpodcast.com

    ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

    www.fatlosstransformation.com {1-On-1 Coaching}

    https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}

    📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

    www.thetailoredtrainer.com

    🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

    https://www.tailoredcoachingmethod.shop/collections/all

    💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):

    https://jockofuel.com/discount/CHOOSEHARD

    🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

    - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠

    - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠


    GET MORE FREE CONTENT AT THE LINKS BELOW:

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    IG -⁠https://www.instagram.com/codymcbroom⁠

    YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

    INQUIRIES – ⁠info@tailoredcoachingmethod.com

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    56 mins
  • #108 - 11 Systems Every Online Coach Needs to Scale Results AND Revenue
    May 19 2026

    Most coaches hit a ceiling not because they lack talent — but because their entire business lives inside their head. In this episode, Cody breaks down the three core pillars every online coaching business needs to scale without sacrificing results: Delivery, Operations, and Growth.

    You'll learn the exact systems, tools, and frameworks that allow you to coach more clients at a higher standard, build a team that executes without you micromanaging, and market consistently without being glued to your phone.

    If your business can't run without you, you don't have a business — you have a job. This episode will show you how to change that.

    GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/

    📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

    ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

    question.choosehardpodcast.com

    ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

    www.fatlosstransformation.com {1-On-1 Coaching}

    https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}

    📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

    www.thetailoredtrainer.com

    🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

    https://www.tailoredcoachingmethod.shop/collections/all

    💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):

    https://jockofuel.com/discount/CHOOSEHARD

    🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

    - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠

    - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠


    GET MORE FREE CONTENT AT THE LINKS BELOW:

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    IG -⁠https://www.instagram.com/codymcbroom⁠

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    INQUIRIES – ⁠info@tailoredcoachingmethod.com

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    51 mins
  • #107 - How to Coach a Client Through Contest Prep: Timelines, Tactics, and Peak Week
    May 12 2026

    Contest prep is the most demanding thing you can ask of a client — and of yourself as a coach.

    In this episode, Cody breaks down the full framework for taking a client from off-season to stage: who's actually ready to prep, how to build an honest timeline, managing nutrition and training as the show approaches, surviving the psychological grind, and why post-show recovery is the most important phase nobody talks about. If you coach physique clients — or want to — this is the blueprint.

    GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/

    📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com


    ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

    question.choosehardpodcast.com

    ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

    www.fatlosstransformation.com {1-On-1 Coaching}

    https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}

    📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

    www.thetailoredtrainer.com

    🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

    https://www.tailoredcoachingmethod.shop/collections/all

    💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):

    https://jockofuel.com/discount/CHOOSEHARD

    🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

    - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠

    - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠


    GET MORE FREE CONTENT AT THE LINKS BELOW:

    📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠

    💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠

    IG -⁠https://www.instagram.com/codymcbroom⁠

    YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

    INQUIRIES – ⁠info@tailoredcoachingmethod.com

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    44 mins