What can building some of the world’s best-known brands teach us about building a personal brand?

In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency.

Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust.

The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand.

In this episode, they cover:

What household brands can teach us about personal branding

How Fiona used her corporate reputation and network to build her own business

Why positioning matters when building your profile

The differences between marketing a business and marketing yourself

How to turn years of experience into a reputation people recognise

Where to start building your profile when you already have years of expertise

Connect with Fiona

LinkedIn: https://www.linkedin.com/in/fewylie/

Check out Brand Champions:

Website: https://thebrandchampions.co.uk/

LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content?

In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remember you.

Kathryn shares how she uses AI as part of her own personal brand toolkit, from keeping her content sounding like her to building AI agents that scout for speaking opportunities and collaborations. They also discuss where AI-generated content goes wrong, how non-technical people can start creating useful AI tools of their own and which parts of your personal brand you should never outsource.

If you want to use AI to work smarter, find more opportunities and become more visible without sounding like everyone else, this episode is for you.

In this episode, you’ll hear:

• How to use AI without losing your own tone of voice
• How Kathryn uses AI to find speaking opportunities and collaborations
• What AI agents are and how you can build them without technical expertise
• How AI can support the visual side of your personal brand
• What you should never hand over to AI
• Simple ways to start using AI to support your visibility

Connect with Kathryn:

LinkedIn: https://www.linkedin.com/in/kathrynwharton/

Visit KLW Marketing: https://www.klwmarketing.co.uk/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy?

In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record.

If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand.

In this episode, you’ll hear:

- Why podcasting is still relevant in 2026

- What a podcast can do for your personal brand

- The podcasting trends worth paying attention to

- How clips and repurposed content are changing podcast strategy

- Why downloads aren’t the only measure of success

- The biggest mistakes people make when starting a podcast

- Who should, and shouldn’t, launch their own show

Connect with Rachel

LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/