Episodes

  • Building Up Resilience
    Jan 28 2026

    Resilience might be the thing your firm needs most right now: the ability to withstand hardship and to come back. Resilience is not never having a bad day. Resilience is not never being upset or never disappointed or never sad. What is resilience? Why does being resilient matter? How can you become more resilient?

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    • https://www.linkedin.com/in/patiencejones

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    11 mins
  • Should Your Firm Enter Competitions?
    Jan 21 2026

    Competitions can be a very big part of an architect's professional life. Are they the right thing for your firm? How do you know? What can you expect to get out of entering, and more importantly, what will you need to put in to achieve that goal? In this episode, we unpack how to know if the competition approach is right for your firm.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    • https://www.linkedin.com/in/patiencejones

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    10 mins
  • Communicating Across Generations
    Jan 14 2026

    Instructions getting missed? Announcements being misunderstood or ignored? It's likely not what you're saying, but how you're communicating it. Each generation expects to receive information in their preferred formats, so how do you reach everyone? Spend 10 minutes listening to this episode and find out.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    • https://www.linkedin.com/in/patiencejones

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    10 mins
  • Navigating an Acquisition
    Dec 3 2025

    Acquisitions can cause a lot of panic, uncertainty, and confusion. They never go smoothly, so what we talk about in this episode are things to keep in mind so that it goes more smoothly. From how and what to communicate to how to be a good team player, this episode will help both acquirers and acquirees.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

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    11 mins
  • The Architect Stereotype and How It Impacts the Profession
    Nov 6 2025

    The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

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    11 mins
  • Being Honest About Sustainability
    Oct 30 2025

    There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

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    6 mins
  • How to Make the Most of Award Opportunities
    Oct 22 2025

    We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

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    16 mins
  • Is SEO Still a Thing?
    Oct 15 2025

    More and more people are using AI to search for things. Does this mean "traditional," web-based search engine optimization is dead? In this episode, we explain why SEO is still important and the new functions it serves.

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    Show More Show Less
    9 mins