Episodes

  • Don’t Pitch It, Position It with Chris Reynolds (Ep. 102)

    Don’t Pitch It, Position It with Chris Reynolds (Ep. 102)
    Oct 22 2026
    Most advisors talk about alternative investments the way they’d talk about any new product: something to explain, justify, and hope the client buys into. Chris Reynolds says that’s exactly the wrong way to think about it. Chris has spent nearly three decades building one of the industry’s most respected investment firms and becoming, in Duncan’s … Continue reading Don’t Pitch It, Position It with Chris Reynolds (Ep. 102) →
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    54 mins
  • NextGen Advisor Excellence with Alex Murphy (Ep. 101)

    NextGen Advisor Excellence with Alex Murphy (Ep. 101)
    Oct 1 2026
    The old rule was simple: earn your stripes the hard way, then make the next generation earn theirs too. Alex Murphy thinks that rule is exactly what’s holding the industry back. As Chief Operating Officer at Cedarwood Financial Partners and host of the Beyond the Trees podcast, Alex helped found Cedarwood in 2022 with a … Continue reading NextGen Advisor Excellence with Alex Murphy (Ep. 101) →
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    1 hr and 13 mins
  • From Clients to Legacy with Chris Jeppesen (Ep. 100)

    From Clients to Legacy with Chris Jeppesen (Ep. 100)
    Sep 10 2026
    What if the greatest opportunity to grow your business isn’t finding more clients, but creating more value for the ones you already have? In this milestone 100th episode, Duncan MacPherson explores how advisors become indispensable by deepening relationships and becoming the first call long before money goes into motion. Join Duncan MacPherson for a milestone … Continue reading From Clients to Legacy with Chris Jeppesen (Ep. 100) →
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    1 hr and 5 mins
  • The Future of Advisor Value with Matt Doran (Ep. 98)

    The Future of Advisor Value with Matt Doran (Ep. 98)
    Jul 30 2026
    Two forces are converging right now that will define which advisors become indispensable and which ones become obsolete. One is artificial intelligence. The other is alternative investments. Duncan MacPherson calls them the two AIs, and in this episode, he and Matt Doran break down exactly what each one means for the future of advisor value. … Continue reading The Future of Advisor Value with Matt Doran (Ep. 98) →
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    1 hr and 15 mins
  • The Mystery of the Double A with Terry Gronbeck-Jones (Ep. 99)

    The Mystery of the Double A with Terry Gronbeck-Jones (Ep. 99)
    Aug 20 2026
    Why do some of your best clients, the ones with real revenue and a great attitude, never actually refer you to anyone? Terry Gronbeck-Jones calls this the mystery of the double A, and in this episode, he joins Duncan MacPherson to finally solve it. Join Duncan MacPherson for an in-depth conversation with Terry Gronbeck-Jones, a … Continue reading The Mystery of the Double A with Terry Gronbeck-Jones (Ep. 99) →
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    56 mins
  • Get Known or Get Left Behind with Mitch Slater (Ep. 97)

    Get Known or Get Left Behind with Mitch Slater (Ep. 97)
    Jul 9 2026
    What if the single biggest threat to your practice isn’t the market, isn’t AI, and isn’t the competition? What if it’s simply being invisible? Join Duncan MacPherson for an in-depth conversation with Mitch Slater, Executive Director of Digital Communications at UBS and self-described Chief Visibility Officer. With a career that began working alongside Larry King … Continue reading Get Known or Get Left Behind with Mitch Slater (Ep. 97) →
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    1 hr and 4 mins
  • The Hidden Cost of Serving Everyone with Jason Westover and Mike “Cy” Cajthaml Jr. (Ep. 96)

    The Hidden Cost of Serving Everyone with Jason Westover and Mike “Cy” Cajthaml Jr. (Ep. 96)
    Jun 18 2026
    What if the biggest obstacle to growth isn’t finding new clients, but trying to serve everyone the same way? With Duncan MacPherson away this week, Pareto coaches Jason Westover and Mike “Cy” Cajthaml Jr. take the mic for a practical conversation on one of the most common challenges facing financial advisors today: overwhelm. Drawing on … Continue reading The Hidden Cost of Serving Everyone with Jason Westover and Mike “Cy” Cajthaml Jr. (Ep. 96) →
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    53 mins
  • The Future of Client Connection with Linda Sherman (Ep. 95)

    The Future of Client Connection with Linda Sherman (Ep. 95)
    May 28 2026
    What if the biggest opportunity in financial advice isn’t finding new clients, but going deeper with the ones you already have? Join Duncan MacPherson as he sits down with Linda Sherman, co-founder of Financially Empowered and creator of the “Go There, Ask Her” strategy, to talk about why so many female clients feel disconnected from … Continue reading The Future of Client Connection with Linda Sherman (Ep. 95) →
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    1 hr and 3 mins