This is how you DAYCATION.

Join Sujean in the studio for a conversation with Michael Wolf, the CEO of ResortPass, which lets you experience the perks of luxury hotels (think poolside lounging, spa days, and mini wellness escapes) without having to book an overnight stay. Hello micro-getaways!

Michael is a seasoned operator known for scaling beloved wellness companies. He previously helped build ClassPass as Global Head of Operations, and he and Sujean both grew their careers in the world of New York City-based consumer and lifestyle brands. Today, Michael is leading ResortPass with a focus on talent and team, like-minded investors, and self-awareness as a superpower.

In this episode of Alchemy Social, Sujean and Michael discuss:
• Why you should take more daycations, and why it's different from vacation;
• How you can enjoy the amenities of luxury hotels and resorts without spending the night;
• What it's like to be an operator versus a founder;
• A powerful tool called "back-channeling" and other hiring and leadership hacks; and
• How to find investors you love. (Michael proves it's possible.)

Whether you're craving more accessible luxury experiences, interested in new wellness rituals, or growing a modern consumer brand, this episode is for you.

Follow Michael and ResortPass:
• Michael on LinkedIn
• ResortPass on Instagram: @resortpass
• ResortPass website

Follow Sujean and Alchemy Social:
• Instagram: @sujeansong
• YouTube: @sujeansong
• Newsletter

We'd love to stay connected, so please subscribe. And thank you for being here!

What actually makes you feel comfortable in a space? Join Sujean in the studio for a conversation with Shelly Lynch-Sparks, a celebrated interior designer known for creating versatile spaces with soul, from stunning residences and restaurants to offices and wellness studios.

Shelly is the founder of New York-based interior design firm Hyphen & Co., whose work has been featured everywhere from Architectural Digest to The New York Times. Before venturing out on her own, she held design roles at HGTV, Anthropologie, and Homepolish. She and her wife are also the owners of One Trick Pony, a café and cocktail bar that has become a vibrant hub for community in the Hamptons.

In this episode of Alchemy Social, Sujean and Shelly chat about:

• The secret behind designing spaces that FEEL as good as they look;
• Three simple design changes to transform your home;
• How an IRL (podcast) conversation or coffee can build community;
• What it means to feel fully present in your career, instead of chasing "what's next;" and
• The messy truth about starting something - and why it's totally worth it.

Whether you're designing your dream home, starting a company, or simply looking for design inspiration, this conversation is for you.

Follow Shelly on Instagram:

• Shelly: @shelly_sparks
• Hyphen & Co.: @hyphen
• One Trick Pony: @onetrickponycoffee

Follow Sujean:

• Instagram – @sujeansong
• YouTube – @sujeansong
• Newsletter – Alchemy Social on Substack

We'd love to stay connected, so please subscribe. Thank you for being here!

Join Sujean in the studio for a conversation with Molly Fienning, a serial entrepreneur who is reframing our relationship with alcohol.

Molly is the co-founder of Sipland, a drinks-obsessed consultancy that is helping companies and consumers make sense of the booming $13B no- and low-alcohol market through experiences, drinks curation, and content. Molly previously co-founded Babiators, the stylish sunglasses and accessories brand for kids; and Red Clay, a line of premium Southern-inspired hot sauces.

From majoring in computer science at Harvard (where she and Sujean first met) to building three very different - and thriving - companies, Molly shows us what's possible when you trust your intuition.

In this thought-provoking episode of Alchemy Social, Sujean and Molly chat about:

• How Sipland helped organize the world's first 100% non-alcoholic Octoberfest ("No-toberfest") in Boston, and how you can get tipsy drinking zero-proof cocktails;
• The rise of the no- and low-alcohol and sober-curious movement, and how brands are responding;
• Why consumers (and companies) are craving richer, more meaningful in-person experiences;
• The surprising ways motherhood and entrepreneurship go hand-in-hand; and
• Why listening might just be the ultimate superpower for success.

Whether you're starting a business, interested in hospitality, or rethinking your relationship with alcohol, this conversation will inspire you.

Follow Molly and Sipland on Instagram:
• Molly – @mollyfienning
• Sipland – @sipland.co

Follow Sujean and Alchemy Social:
• Instagram – @sujeansong
• YouTube – @sujeansong
• Newsletter – Alchemy Social
• Linktree – linktr.ee/sujeansong

Thanks for being here. I'd love to stay connected, so please subscribe, and share this episode with a friend. Yours, Sujean

Join Sujean in the studio for a conversation with Karla Smith-Brown, a floral artist celebrated for stunning and sustainable arrangements.

Karla is the founder of OLIVEE Floral, a Brooklyn-based design studio grounded in seasonality and the wild beauty of nature. Her clients include Vogue, GQ, Google, Dior, and Sotheby's, among many others. OLIVEE also holds a floral residency at the acclaimed restaurant Tatiana by Kwame Onwuachi at Lincoln Center. Karla draws inspiration from her Jamaican roots and the lush landscape of Saint Elizabeth Parish; her studio is named after her great-grandmother, Medorah Olivee Wright.

In search of greater purpose, Karla left a career in PR and communications to pursue her true passion, discovering flowers as her medium for storytelling, connection, and joy.

In this episode of Alchemy Social, Karla and Sujean chat about:

• How burnout let Karla to reimagine her career, and build OLIVEE Floral from the ground up;
• The art and science of floral arrangements, and why flowers are the ultimate natural mood booster;
• The challenges of balancing growth, freedom, and sustainability as a creative entrepreneur;
• What it's like to collaborate with luxury brands and celebrity tastemakers to create immersive experiences; and
• Practical tips to transform your space (and your mood) with flowers.

Whether you're an aspiring creative, in search of a more intentional life, or simply curious about elevating your physical space, this episode will leave you inspired.

Follow Karla and OLIVEE Floral:

• Karla on Instagram – @kayisforkarla
• OLIVEE on Instagram – @oliveefloral
• oliveefloral.com

Follow Sujean and Alchemy Social:

• Instagram – @sujeansong
• LinkedIn – Sujean
• Subscribe to the Newsletter - Alchemy Social Substack
• Watch the video on YouTube – @sujeansong

Thanks for being here. I'd love to stay connected, so please subscribe, and share this episode with a friend who gets excited about creative careers.

Yours,
Sujean

Join Sujean in the studio for an interview with Pavia Rosati, one of the most trusted voices in travel.

Pavia is the CEO and founder of Fathom, an award-winning travel editorial platform known for insider recommendations and curated itineraries, including a widely read Substack called "Way to Go." She's co-authored two books: Travel Anywhere (and Avoid Being a Tourist) and Travel North America (and Avoid Being a Tourist). She previously served as Executive Editor of the disruptive media company DailyCandy, which produced a daily email newsletter featuring cultural recommendations.

Ultimately, Pavia has designed an inspiring career - one that brings her joy, is filled with rich, unforgettable experiences (including plenty of dinner parties at home), and leaves room for new adventures.

In this episode of Alchemy Social, Pavia and Sujean chat about:

• How Pavia made the leap from a career in media to founding her own travel company
• How she grew a disruptive newsletter business, long before she started her Substack
• When to ask human experts for advice – from recipes to restaurant recommendations
• How to plan better trips – including the one time overplanning actually pays off; and
• Her latest travel recommendations (you'll want to bookmark them immediately).

Whether you're dreaming up your next trip, interested in a career in media, or starting a new company, this conversation will inspire you.

Follow Pavia and Fathom:

• Fathom – fathomaway.com
• Fathom Substack - Way to Go
• Fathom IG - @fathomwaytogo
• Pavia IG - @pavianyc

Follow Sujean and Alchemy Social:

• Instagram – @sujeansong
• YouTube – @sujeansong
• Spotify - Alchemy Social
• Newsletter - Alchemy Social Substack
• LinkedIn – Sujean
• Linktree – linktr.ee/sujeansong

Thanks for being here! I'd love to stay connected, so please subscribe, and share this episode with a friend who loves travel. Yours, Sujean

Evan Frank is the ultimate travel insider and serial entrepreneur.

He's built not one – but three – disruptive travel companies that have reshaped the way we experience the world. He's the co-founder of Fora, a technology platform empowering everyday entrepreneurs to become modern travel agents, bringing back the human touch to trip planning. He co-founded onefinestay, the luxury vacation rental brand acquired by Accor for nearly $200M USD. And he served as CEO of Context Travel, known for expert-led cultural experiences around the world.

Evan's career has been a journey of its own. He started working in finance, until he realized that he wanted to pursue something more meaningful. Today, he has found his calling as a founder leading purpose-driven companies.

In this episode of Alchemy Social, Evan shares:

• How he left finance and designed a more fulfilling career
• What happens behind-the-scenes when bringing a startup idea to life
• Why Fora's vision of a travel agency is different - and more relevant than ever in the age of AI
• How to turn travel planning into a successful side hustle
• Why human-led travel planning is always better
• And how to create richer, more memorable travel experiences.

Whether you're a frequent traveler, aspiring entrepreneur, or simply craving more memorable adventures, this conversation is for you.

Follow Evan Frank and Fora

- Fora Travel – https://www.foratravel.com

- Evan on LinkedIn – https://www.linkedin.com/in/evanbfrank/

Follow Sujean

- Instagram – @sujeansong

- YouTube – https://www.youtube.com/@sujeansong

- Newsletter – Alchemy Social

- LinkedIn – https://www.linkedin.com/in/sujean/

- Linktree – linktr.ee/sujeansong

Interested in booking your next trip with Sujean?

- Book with Sujean

Thanks for being here! I'd love to stay connected, so please subscribe in the links above. I hope you enjoy the episode - and share it with a friend who loves to travel. Yours, Sujean

What happens when you stop playing it safe - and start betting on yourself?

Celebrity Chef Judy Joo is living her dream: she left behind a safe, well-paying finance career to follow her passion for food. Today, she's a Korean-American chef and TV personality, a best-selling cookbook author, and the first-ever female Iron Chef UK. She's also the founder and CEO of Seoul Bird, a global restaurant brand famous for its Korean fried chicken – with locations from Tottenham Hotspurs Stadium to Madison Square Garden. She has become an international ambassador for Korean cuisine, and her latest cookbook, "K-Quick: Korean Food in 30 Minutes or Less," makes it even easier.

Judy's story might surprise you: she studied engineering at Columbia, and started her career on Wall Street. Her story strikes a personal chord for me, because she left behind a prestigious career path to embrace the unknown - which I'm attempting myself!

In this episode of Alchemy Social, Judy shares:

• Why she made the pivot from finance to food
• What helped her find the courage to go against convention
• How she's successfully managed a multifaceted career – from cooking to writing cookbooks to live television and social media
• What is so unique – and addictive - about Korean fried chicken (hint: it's that crunch); and
• How Korean culture obsession has gone global.

Whether you're thinking about a career pivot, building a personal brand, or just love Korean food and culture, this conversation is for you.

Follow Judy Joo and Seoul Bird:

• Judy on IG - https://www.instagram.com/judyjoo/
• Seoul Bird https://seoul-bird.co.uk
• Judy's latest cookbook: K-Quick

Follow Sujean:

• Instagram - www.instagram.com/sujeansong
• YouTube - https://www.youtube.com/@sujeansong
• Newsletter - https://sujeansong.substack.com/subscribe
• LinkedIn - https://www.linkedin.com/in/sujean/
• Linktree - https://linktr.ee/sujeansong

Thanks for being here. I hope you enjoy this conversation, and I'd love to stay connected, so please subscribe in the links above. Yours, Sujean

What if your cult-favorite fashion tote were also a force for good?

That's exactly what Lauren Bush Lauren set out to do when she launched FEED in 2007 - and it's worked. Through the sale of style staples like everyday totes and travel pouches, the fashion brand has delivered more than 126 million meals to children in need around the world. And her commitment to the mission hasn't wavered.

As the CEO and founder of FEED, a mother of three, fashion designer and model, and member of American political royalty (she's the granddaughter of former POTUS George H.W. Bush and daughter-in-law of Ralph Lauren), Lauren is proof that style and substance can go hand in hand. FEED is now a certified B Corp and remains committed to sustainability. Beyond its iconic totes, FEED has also collaborated with brands like Ralph Lauren, Minnow, and Amber Waves Farm, and brought to life in-person experiences like FEED Suppers - one of which I was lucky enough to co-host with Lauren nearly a decade ago.

In this episode of Alchemy Social, Lauren explains:

• How traveling with the UN World Food Program sparked the idea for FEED
• Why tangible products are powerful vehicles for impact
• What it was like launching a mission-driven company before "social entrepreneurship" was mainstream
• How being a mom has reshaped her perspective, and
• The secret to staying authentic in a trend-driven world.

Whether you're building a brand, interested in fashion, or seeking a career that aligns with your values, this episode is for you.

Follow Lauren and FEED:

• Lauren on IG - http://bit.ly/4lThiwk

• FEED on IG - http://bit.ly/4lQrXbu

• FEED website - http://bit.ly/3TUeJy4

Follow Sujean:

• IG - https://www.instagram.com/sujeansong

• YouTube - https://www.youtube.com/@sujeansong?sub_confirmation=1

• Newsletter - https://sujeansong.substack.com/subscribe

• LinkedIn - https://www.linkedin.com/in/sujean/

• https://linktr.ee/sujeansong

Thanks for listening - and I'd love to stay connected so please subscribe! Yours, Sujean