New York City has no shortage of members clubs. But only one has decided to go completely alcohol-free, and to make connection among its members the entire focus.

Join Sujean in the studio for a conversation with Justin Gurland, founder and owner of the Maze, New York's first sober members club. Opened in Flatiron in November 2025, The Maze has a food and beverage program overseen by celebrity chef Tom Colicchio, and offers its members diverse programming most nights of the week – from mahjong and trivia to breathwork and speakers – all in a beautifully designed space.

Justin's own story is inseparable from what he has built. Once a heroin addict, he's now nearly two decades sober. Through his career as a social worker and therapist, he realized the power of community to heal, which in turn inspired him to open the Maze.

In this episode of Alchemy Social, Sujean and Justin discuss:

• Why community is so important for anyone on the recovery path, and why simply removing the substance isn't enough;
• What a members club is able to deliver that consumers might not gain from a public meeting space like a café;
• How removing alcohol from the experience may actually make it easier for members to form deeper connection;
• Lessons from recovery that are applicable to anyone seeking community; and
• The one piece of advice Justin would give anyone trying to build a community-based business.

Whether you're an entrepreneur, sober-curious, or simply looking for more meaningful ways to connect with others, this conversation is for you.

Follow Sujean and Alchemy Social:

• Newsletter: Alchemy Social
• Instagram: @sujeansong
• YouTube: @sujeansong

Thank you for being here.

This is how you DAYCATION.

Join Sujean in the studio for a conversation with Michael Wolf, the CEO of ResortPass, which lets you experience the perks of luxury hotels (think poolside lounging, spa days, and mini wellness escapes) without having to book an overnight stay. Hello micro-getaways!

Michael is a seasoned operator known for scaling beloved wellness companies. He previously helped build ClassPass as Global Head of Operations, and he and Sujean both grew their careers in the world of New York City-based consumer and lifestyle brands. Today, Michael is leading ResortPass with a focus on talent and team, like-minded investors, and self-awareness as a superpower.

In this episode of Alchemy Social, Sujean and Michael discuss:
• Why you should take more daycations, and why it's different from vacation;
• How you can enjoy the amenities of luxury hotels and resorts without spending the night;
• What it's like to be an operator versus a founder;
• A powerful tool called "back-channeling" and other hiring and leadership hacks; and
• How to find investors you love. (Michael proves it's possible.)

Whether you're craving more accessible luxury experiences, interested in new wellness rituals, or growing a modern consumer brand, this episode is for you.

Follow Michael and ResortPass:
• Michael on LinkedIn
• ResortPass on Instagram: @resortpass
• ResortPass website

Follow Sujean and Alchemy Social:
• Instagram: @sujeansong
• YouTube: @sujeansong
• Newsletter

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