Treasure Hunt cover art

Treasure Hunt

Inside the Mind of the New Consumer

Preview
This Season's Biggest Deal

£0.99/mo for 3 months + £10 Audible bonus

Auto-renews at £5.99/month after 3 months. Cancel monthly.
Get this deal
Offer ends on 28 December, 2026.
More purchase options

Treasure Hunt

By: Michael J. Silverstein, John Butman
Narrated by: John H. Mayer
Get this deal

Auto-renews at £5.99/mo. after 3 months. Cancel monthly. Offer ends 28 December, 2026.

Buy Now for £9.63

Buy Now for £9.63

This Season's Biggest Deal | £0.99/mo for 3 months + £10 Audible bonus

£5.99/mo after 3 months - terms apply. Cancel monthly
Summary
A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Consumer Behavior & Market Research Economics Marketing Marketing & Sales Business Emotions
adbl_web_anon_alc_button_suppression_t1
No reviews yet